- Fox Scores With 'Smarter' Premiere
MediaDailyNews, David Goetzl - Friday, March 2, 2007
Until it leaves its "Idol" security blanket, the fate of Fox reali ...
- Follow The Consumer: Microsoft Going Nearly All Digital By 2010
Online Media Daily, David Goetzl - Friday, March 2, 2007
LAS VEGAS -- A top Microsoft executive at the AAAAs Media Conferen ...
- Drake Starts Day Alone, Could Successor Be Near?
Show Daily, David Goetzl - Friday, March 2, 2007
On the final morning of his last AAAAs media conference, Burtch Dra ...
- 4As Partners With Digital Solutions Provider To Build eBiz Registry
MediaDailyNews, David Goetzl - Thursday, March 1, 2007
LAS VEGAS -- As the local TV and radio businesses make progre ...
- Battle Brewing: Cable Versus Telco TV
MediaDailyNews, David Goetzl - Thursday, March 1, 2007
A day after Cablevision hinted that telco TV competition could be snaggi ...
- Fox's '5th Grader' Goes To Head Of Class
MediaDailyNews, David Goetzl - Thursday, March 1, 2007
Does Fox have another reality hit on its hands? Give it ...
- Snakes on a Train
Show Daily, David Goetzl - Thursday, March 1, 2007
Got to give credit to out-of-home pundit Andrea MacDonald for perhaps t ...
- Bundling Could Be Bungling
Show Daily, David Goetzl - Thursday, March 1, 2007
Group M North America chief Marc Goldstein took a no-holds-barred stance Thursd ...
- NBCU Expands Cable, Broadcast Units
MediaDailyNews, David Goetzl - Wednesday, February 28, 2007
NBC Universal's Sci Fi Channel is joining with Virgin Comics on ...
- Cablevision: Nearly 19% Rev Jump In 4Q, Marks Interactive Ads For Future Growth
MediaDailyNews, David Goetzl - Wednesday, February 28, 2007
Cablevision is looking to the future. While the TV biz saw ...
- E-biz and Snow in Sin City
Show Daily, David Goetzl - Wednesday, February 28, 2007
Media execs for years have been pulling their hair out trying ...
- E-Media Exchange With Another PR Hit
Show Daily, David Goetzl - Wednesday, February 28, 2007
Members of the committee trying to launch the eBay-powered online media exchan ...
- MTV Wants To Pimp Its Ride, Taps Reality Diva To Overhaul Content
MediaDailyNews, David Goetzl - Tuesday, February 27, 2007
MTV, grappling with what may be the greatest crucible in its histo ...
- Brandtique: BMW, 'My Super Sweet 16'
MediaDailyNews, David Goetzl - Tuesday, February 27, 2007
On MTV's reality (really, in this case that term is way of ...
- Hallmark Channel Debuts New Tag, New Look
MediaDailyNews, David Goetzl - Tuesday, February 27, 2007
New CEO Henry Schleiff, who rebranded Court TV's prime-time programming as "Serious ...
- Russell Sponsors ESPN's AFL Coverage
MediaDailyNews, David Goetzl - Tuesday, February 27, 2007
Sports-gear manufacturer Russell Athletic, whose distinctive "R" logo adorns the jerseys ...
- Seize The Day: Coke Embraces Viral Video Craze
MediaDailyNews, David Goetzl - Monday, February 26, 2007
When interest exploded last summer in homemade online videos showing the geys ...
- NBC Uses 'Heroes' To Push 'Black Donnellys'
MediaDailyNews, David Goetzl - Monday, February 26, 2007
NBC is hoping its one new drama hit this season will he ...
- Emerson Drops Product Placement Case Against NBC
MediaDailyNews, David Goetzl - Friday, February 23, 2007
A lawsuit alleging NBC engaged in unauthorized and unflattering product placement ...
- TVB Commits $5 Mil. To E-Biz Buy-Sell System
MediaDailyNews, David Goetzl - Thursday, February 22, 2007
At a time when the spot market is losing some of i ...
- IBM: Old Media Companies Should Create Chief Consumer Officer Post
MediaDailyNews, David Goetzl - Thursday, February 22, 2007
In response to the "consumer-in-control" movement, IBM's media-consulting arm recommends that "o ...
- Brandtique: Sunkist, 'One Tree Hill'
MediaDailyNews, David Goetzl - Wednesday, February 21, 2007
Are branded integration dollars so flush that a marketer's commitment to spe ...
- TWC's 'Storm Stories' To Be Replaced By New Shows
MediaDailyNews, David Goetzl - Wednesday, February 21, 2007
The Weather Channel is dropping "Storm Stories" later this year from i ...
- Advertisers Set March Launch For eBay 'Marketplace,' Beta Reveals Details For Automated TV Buys
MediaDailyNews, David Goetzl - Tuesday, February 20, 2007
The eBay-enabled online buying-and-selling market for TV time is on pace ...
- Showtime, Dish Alliance Extends Cable Reach
MediaDailyNews, David Goetzl - Tuesday, February 20, 2007
In a potential distribution boon for Showtime, an initiative with satellite operat ...
- You're Almost Fired: NBC Tries To Save 'Apprentice'
MediaDailyNews, David Goetzl - Tuesday, February 20, 2007
NBC is shaking up its Sunday-night schedule in a move that cou ...
- Digital Rules: NBC Taps Top Digital Exec To Head All Ad Sales
MediaDailyNews, Wayne Friedman, David Goetzl - Friday, February 16, 2007
In the strongest signal yet that NBC Universal is fiercely committed ...
- Dish Network To Sponsor NASCAR On ESPN, ABC
MediaDailyNews, David Goetzl - Friday, February 16, 2007
Satellite operator Dish Network, with a user-base believed to skew more rur ...
- Coke Chief Cites Agency For Delivering ROI, Reducing Cost
MediaDailyNews, David Goetzl - Thursday, February 15, 2007
How often does a CEO give an agency credit for reducing i ...
- Sinclair Broadcasting Says Retrans Revenues Will Rise
MediaDailyNews, David Goetzl - Thursday, February 15, 2007
The days of cable and satellite operators offering the local Fox ...