Got to give credit to out-of-home pundit Andrea MacDonald for perhaps the line of the conference. During an otherwise dry-ish panel discussion Thursday, she recounted a campaign on the New York Subway
for the Bronx Zoo, where creative consisted entirely of snake images. A female rider freaked out (she suffered from ophidiophobia, fear of snakes) and sued the MTA. MacDonald's take: "Snakes on a
train." MacDonald also cited some interesting tidbits about attracting a captive audience, like a Millward Brown study that showed 50% of respondents said their primary news source at work are
those screens from Captivate in the elevators. Guess that's the 50% not passing time surfing the 'net.