- Gannett Gets Big Stake In High-School Sports Site
MediaDailyNews, David Goetzl - Thursday, October 18, 2007
Media companies seemingly can't get enough high-school sports. Gannett is the late ...
- Ex-Turner Exec To Head Comcast.net
MediaDailyNews, David Goetzl - Thursday, October 18, 2007
In its efforts to diversify revenue streams and bolster its presence onlin ...
- Scripps Splits: Newspapers, Cable Form New Companies
MediaDailyNews, David Goetzl - Wednesday, October 17, 2007
The 130-year-old E.W. Scripps will divide itself into two publicly traded entitie ...
- NBCU Names Telemundo Vet To Lead Head Cable Ad Sales
MediaDailyNews, David Goetzl - Wednesday, October 17, 2007
Weeks after naming a new head of ad sales at its flagsh ...
- Greco Heads Lifetime Research, Brooks Retires
MediaDailyNews, David Goetzl - Wednesday, October 17, 2007
Lifetime has turned to an MTV research executive to take over f ...
- Hearst May Take Second Stab At Buying H-A TV
MediaDailyNews, David Goetzl - Tuesday, October 16, 2007
Even with Hearst Corp. rescinding its offer to buy out Hearst-Argyle shareholde ...
- Kaplan Exits GSN To Head Marketing For NFL Net
MediaDailyNews, David Goetzl - Tuesday, October 16, 2007
The executive who oversaw the new "Get in the Game" tagline f ...
- NAB Campaign Will Help Ease The Transition To Digital TV
MediaDailyNews, David Goetzl - Tuesday, October 16, 2007
The broadcast trade group is set to launch a campaign valued ...
- University Network Battles MTVu For Students
MediaDailyNews, David Goetzl - Thursday, October 11, 2007
Some 10 months after an in-tunnel advertising firm purchased a college-campus networ ...
- ESPN To Use Widgets For Customized Sports Reports
MediaDailyNews, David Goetzl - Wednesday, October 10, 2007
Before a new-media application reaches critical mass--or even if it's behind t ...
- Targeted Pitch: Reach The Planners, Reach Their Clients
MediaDailyNews, David Goetzl - Tuesday, October 9, 2007
ABC Family kicks off a "Halloween" promo next week that targets twentysomethi ...
- Nets Stream Shows, But Pricing Structures Questioned
MediaDailyNews, David Goetzl - Monday, October 8, 2007
Networks streaming ad-supported episodes on their Web sites and elsewhere are he ...
- MyNetwork TV Regroups, Results Mixed
MediaDailyNews, David Goetzl - Friday, October 5, 2007
MyNetworkTV is producing some notable ratings gains in its sophomore season, albe ...
- Brandtique: The NFL
MediaDailyNews, David Goetzl - Thursday, October 4, 2007
Was NBC looking for some of the magic from ABC's "Dancing wi ...
- Horizon's Koenigsberg Slams C3 Ratings
MediaDailyNews, David Goetzl - Thursday, October 4, 2007
Horizon Media CEO Bill Koenigsberg, whose agency handles the immense Geico accoun ...
- Fox Touts 'Street' Cred For Biz Network
MediaDailyNews, David Goetzl - Wednesday, October 3, 2007
Two weeks before News Corp.'s Fox Business Network launches, the channel ...
- Fore Real: ABC Pitches Ads On Golf Cart Screens
MediaDailyNews, David Goetzl - Wednesday, October 3, 2007
ABC is seeking green on the links. The network's sales arm f ...
- Belo To Spin Off Newspapers
MediaDailyNews, David Goetzl, Erik Sass - Wednesday, October 3, 2007
Belo Corp., with assets including the Dallas Morning News and the C ...
- MLB Monitors Post-Season Content Via Teletrax
MediaDailyNews, David Goetzl - Wednesday, October 3, 2007
Major League Baseball has signed a deal allowing it to track whe ...
- 'Private Practice' Is Rx For TiVo Users
MediaDailyNews, David Goetzl - Wednesday, October 3, 2007
ABC's "Private Practice" has become the first new 2007-08 series to cra ...
- Citi Moving Cautiously Onto Social Networks
Marketing Daily, David Goetzl - Monday, October 1, 2007
[Financial Services] While such sites offer a potential avenue to reach you ...
- Disney Drops Branded Mobile Phone Service
MediaDailyNews, David Goetzl - Monday, October 1, 2007
Disney said it is abandoning its company-operated, Disney-branded mobile phone offering, movi ...
- Citi Cautious About Advertising On Social Networks
MediaDailyNews, David Goetzl - Monday, October 1, 2007
Financial services giant Citi, which does considerable online advertising, is a lo ...
- Shades Of Grey: Agency Blurs Line Between Traditional And Digital, Coins 'Tra-Digital'
MediaDailyNews, David Goetzl - Friday, September 28, 2007
To signal it's ready for the New Media Order, top Grey executi ...
- Hearst-Argyle Committee Rejects Buyout Bid
MediaDailyNews, David Goetzl - Friday, September 28, 2007
With Hearst-Argyle's stock trading 11% higher than an offer price from Hear ...
- Martha Stewart Extends Brand To Costco, Will Launch Marthapedia
MediaDailyNews, David Goetzl - Friday, September 28, 2007
Martha Stewart's food line at Costco will kick off with a smok ...
- Soon, All Advertising All The Time On TV, Mobile, Web
Marketing Daily, David Goetzl - Thursday, September 27, 2007
[Entertainment] Firebrand CEO John Lack, an early MTV executive, is betting th ...
- Agencies Must Address New Media, New Challenges
MediaDailyNews, David Goetzl - Thursday, September 27, 2007
How dramatic is the digital revolution in the media agency business? ...
- Bilingual Tr3 Shows Get Nielsen Ratings
MediaDailyNews, David Goetzl - Thursday, September 27, 2007
MTV Tr3, the bilingual network aimed at Latino youth, will begin offeri ...
- Microsoft, NBCU Back Venture That Turns Ads Into Content
MediaDailyNews, David Goetzl - Wednesday, September 26, 2007
A multi-platform venture backed by NBC Universal and Microsoft that aims ...