- Unilever Sponsors DirecTV's 'Friday Night Lights' Ad-Free
MediaDailyNews, David Goetzl - Monday, September 29, 2008
Unilever has signed on as the presenting sponsor of the new Direc ...
- GE: Auto Advertising Down At Stations, No Issue Yet At Network
MediaDailyNews, David Goetzl - Tuesday, September 30, 2008
A General Electric representative said Tuesday that CFO Keith Sherin's comments la ...
- Rainbow Gives Martin President Stripes
MediaDailyNews, David Goetzl - Tuesday, September 30, 2008
Pleased with the progress of its We network, Rainbow Media has giv ...
- Young Broadcasting Stock Plummets--Again
MediaDailyNews, David Goetzl - Tuesday, September 30, 2008
Among the cratering of media stocks Monday came another blow to money-losi ...
- Course Work: Fox Tees Off With ProLink
MediaDailyNews, David Goetzl - Monday, September 29, 2008
ProLink, which offers advertising on screens mounted in golf carts, held upfro ...
- Hard to Project 'Runway's' Future After Ruling--Same Goes for Lifetime
MediaDailyNews, David Goetzl - Monday, September 29, 2008
A judge's decision Friday casting doubt on whether "Project Runway" will mo ...
- Frame Media Runs News, Ads In Online Screen Photos
MediaDailyNews, David Goetzl - Monday, September 29, 2008
Those screens that allow people to run a continuous loop of fami ...
- Brandtique: 'Seventeen,' 'How To Look Good Naked'
MediaDailyNews, David Goetzl - Friday, September 26, 2008
Reality shows are littered with "The Fashion Shoot," the opportunity for ...
- GE: NBC Broadcast Ailing, Cable Strong
MediaDailyNews, David Goetzl - Friday, September 26, 2008
General Electric said Thursday that national advertising is suffering at NBC Universa ...
- Advertising Week: The Future Belongs To Creative
MediaDailyNews, David Goetzl - Friday, September 26, 2008
In the continuing tug-of-war between what drives the train--creative or media--a t ...
- Execs Say Madison Avenue Killing the Radio Star
MediaDailyNews, David Goetzl - Thursday, September 25, 2008
Top executives at leading radio companies acknowledged Wednesday the industry's rocky time ...
- Siegel + Gale To Open Media Division
MediaDailyNews, David Goetzl - Thursday, September 25, 2008
Branding firm Siegel + Gale is opening a media arm. The n ...
- Advertising Week: Verklin Promises 'New Medium of TV'
MediaDailyNews, David Goetzl - Wednesday, September 24, 2008
David Verklin, the CEO of Canoe Ventures, said some time in t ...
- New Ratings May Be Shaving Points for ESPN
MediaDailyNews, David Goetzl - Wednesday, September 24, 2008
A week ago, ESPN reported that its season-opening "Monday Night Football" ga ...
- Text Messaging Explodes In U.S.
MediaDailyNews, David Goetzl - Wednesday, September 24, 2008
After years of heavy use in Europe, text messaging is starting ...
- Advertising Week: Execs Forecast Industry Future
MediaDailyNews, David Goetzl - Tuesday, September 23, 2008
A distinguished group of panelists at an Advertising Week event Monday look ...
- Nielsen Assesses Convention, Possible Debate Viewers
MediaDailyNews, David Goetzl - Monday, September 22, 2008
Based on interest in the recent political conventions, this Friday's debate wi ...
- Brandtique: GM's Saturn, 'Runway'
MediaDailyNews, David Goetzl - Friday, September 19, 2008
GM was the first advertiser to commit as a sponsor of Discovery ...
- MediaBank Readies Interactive TV Buys
MediaDailyNews, David Goetzl - Friday, September 19, 2008
The CEO of MediaBank, which provides systems allowing buyers and sellers ...
- Murdoch: Good Time To Get 'Bigger Share' Of Cable
MediaDailyNews, David Goetzl - Thursday, September 18, 2008
News Corp. chief Rupert Murdoch indicated Wednesday that he's from the invest-and-wa ...
- ESPN: Big Hike In Out-of-Home Football Viewers
MediaDailyNews, David Goetzl - Thursday, September 18, 2008
ESPN--the only network currently subscribing to Nielsen's new out-of-home ratings--said Wednesday th ...
- Scripps Adds Inventory, Gets 'Loser,' 'Queer Eye'
MediaDailyNews, David Goetzl - Thursday, September 18, 2008
For years, Scripps executives said they had an aversion to acquired programmin ...
- Discovery Goes Public, Begins Trading Thursday
MediaDailyNews, David Goetzl - Wednesday, September 17, 2008
After lengthy negotiations, Discovery Communications is expected to become a stand-alone publ ...
- Cablevision Rejiggers Sundance Channel
MediaDailyNews, David Goetzl - Wednesday, September 17, 2008
Cablevision plans to alter the model for its newly acquired Sundance Channe ...
- Belo Secures Noofangle Programs To Expand Online Revs, Content
MediaDailyNews, David Goetzl - Tuesday, September 16, 2008
Looking to upgrade its online offerings as traditional on-air revenues slow, stati ...
- Young Broadcasting, Facing Delisting, Moves To NASDAQ Capital Market
MediaDailyNews, David Goetzl - Tuesday, September 16, 2008
Young Broadcasting, whose stock price has plummeted to below 8 cents a ...
- Wal-Mart Pitches Low Prices In New Ad Push
MediaDailyNews, David Goetzl - Monday, September 15, 2008
With many retailers struggling, the better-performing Wal-Mart is aggressively investing in advertisin ...
- Baldwin Named GM, Retirement Living TV
MediaDailyNews, David Goetzl - Monday, September 15, 2008
Retirement Living TV named Patrick Baldwin as General Manager, handling all busine ...
- Brandtique: Verizon's V Cast, 'High School Musical'
MediaDailyNews, David Goetzl - Thursday, September 11, 2008
Verizon started spending behind VCast well before any evolving consumer behavior--as f ...
- ESPN Hopes Behind-The-Scenes Clips Keep 'Pardon The Interruption' Viewers Tuned In
MediaDailyNews, David Goetzl - Thursday, September 11, 2008
ESPN is hoping that some faux "behind-the-scenes" peeks will keep "Pardon t ...