- ABC Runs Ads On Oscar.com
MediaDailyNews, David Goetzl - Monday, January 28, 2008
A month before the Oscars--assuming the ceremony goes forward--the ABC-operated Oscar.com W ...
- McDonald's Asks BET To Pull Ads From 'B-Girls" Section Of Its Site
MediaDailyNews, David Goetzl - Monday, January 28, 2008
McDonald's said late last week that it had asked BET to remo ...
- NBC, CBS Execs: Are Upfronts Obsolete?
MediaDailyNews, Wayne Friedman, David Goetzl - Friday, January 25, 2008
Top executives at NBC Universal and CBS have been dropping hints th ...
- Mobile TV: Estimated 462 Mil. Subscribers By 2012
MediaDailyNews, David Goetzl - Friday, January 25, 2008
Mobile TV subscribers, still a fledgling group in the U.S., will rock ...
- Brandtique: Hershey's, 'Project Runway'
MediaDailyNews, David Goetzl - Thursday, January 24, 2008
A recent "Project Runway" could have carried the title "Kids in ...
- Game Boy: Spike TV Does Deal With Keighley
MediaDailyNews, David Goetzl - Thursday, January 24, 2008
Viacom's Spike network said it has a new development deal with t ...
- Verizon Taps NFL Star To Promote Local TV
MediaDailyNews, David Goetzl - Thursday, January 24, 2008
Verizon has turned to an NFL star to promote its FiOS ...
- ESPN Launches Mosaic Screens For X Games
MediaDailyNews, David Goetzl - Wednesday, January 23, 2008
With this week's Winter X Games, ESPN is continuing its interactive ...
- MasterCard Mini-Drama Airs At SAG Awards
MediaDailyNews, David Goetzl - Wednesday, January 23, 2008
With networks and advertisers looking for ways to retain viewers throughout commerci ...
- Nets Counter-Program The Super Bowl
MediaDailyNews, David Goetzl - Tuesday, January 22, 2008
NBC has picked a loser for Super Bowl Sunday. The network h ...
- BET Pulls Controversial Section From Web Site
Online Media Daily, David Goetzl - Tuesday, January 22, 2008
BET has removed a section of its Web site that offered phot ...
- Pappas, Azteca Reach Agreement For LA Market
MediaDailyNews, David Goetzl - Monday, January 21, 2008
Station operator Pappas Telecasting has reached a five-year deal with Spanish-language netwo ...
- Euro RSCG Gets Onboard With TiVo Ratings
MediaDailyNews, David Goetzl - Monday, January 21, 2008
Euro RSCG New York has become the latest agency to subscribe ...
- Show Me: iTVX Rates Best TV Placements In 2007
MediaDailyNews, David Goetzl - Monday, January 21, 2008
Measurement firm iTVX has tabbed a Jaguar brand integration on a rece ...
- Liman Forms New Media Co., Negotiates Deal With WGA
MediaDailyNews, David Goetzl - Friday, January 18, 2008
Doug Liman, the Hollywood luminary known for films in the "Bourne" serie ...
- Hirschorn Exits VHI, Forms Ish
MediaDailyNews, David Goetzl - Friday, January 18, 2008
Michael Hirschorn, who oversaw development of a string of reality--or CelebReality--hits f ...
- Brand Keys Cites Ads Likely To Score In Super Bowl
MediaDailyNews, David Goetzl - Friday, January 18, 2008
A new survey shows that three upcoming Super Bowl advertisers--Victoria's Secret, t ...
- ABC Opens Envelope Online: Oscar Nods To Stream Live
MediaDailyNews, David Goetzl - Thursday, January 17, 2008
For the first time, ABC-operated Oscar.com is expected to stream live ne ...
- OWN It: Discovery/Oprah Net Pegged As 'Must Buy'
MediaDailyNews, David Goetzl - Thursday, January 17, 2008
A day after Discovery announced an extraordinary deal with renaissance entertainer Opr ...
- NBC U, As In University: Peacock Net Heads To College
MediaDailyNews, David Goetzl - Wednesday, January 16, 2008
NBC Universal is expected to announce a deal today allowing it ...
- Ad It Up: ABC Considers Fate Of Oscar Spots
MediaDailyNews, David Goetzl - Wednesday, January 16, 2008
The fate of the Academy Awards is still in limbo, but ABC ...
- Lazarus Leaves Turner, 3 Execs To Handle His Empire
MediaDailyNews, David Goetzl - Wednesday, January 16, 2008
Mark Lazarus, who had a meteoric rise at Turner Broadcasting from accou ...
- HGTV Taps Media Storm To Extend Brand
MediaDailyNews, David Goetzl - Tuesday, January 15, 2008
Independent Media Storm will now serve as the media agency for t ...
- MGM Plugs 'Gladiators' In New Campaign
MediaDailyNews, David Goetzl - Tuesday, January 15, 2008
Producers of the remake of "American Gladiators" aren't waiting to see ...
- Coke To Bow New Spot, Expand Can Design Contest
Marketing Daily, David Goetzl - Monday, January 14, 2008
[Beverages] This year, Coca-Cola is letting people who design their own ca ...
- Coke Ups Sponsorship: Super Bowl, 'Idol'
MediaDailyNews, David Goetzl - Monday, January 14, 2008
Coca-Cola plans to debut at least one new spot during next month ...
- Intersport Grabs Ex-Lifetime Exec
MediaDailyNews, David Goetzl - Monday, January 14, 2008
Mike Alvarez, who headed the group at Lifetime that handled sales f ...
- Young Puts KRON On Block, SF Market Big Draw
MediaDailyNews, David Goetzl - Friday, January 11, 2008
Young Broadcasting KRON is for sale. It could fetch a high pric ...
- DirecTV: Ads Don't Deliver Goods, But Up Revs
MediaDailyNews, David Goetzl - Friday, January 11, 2008
DirecTV CEO Chase Carey offered more evidence this week that the satelli ...
- Two New Scripps Cos. Join Forces On Retrans
MediaDailyNews, David Goetzl - Thursday, January 10, 2008
The newly created companies from the impending split of the E.W. Scrip ...