The company has signed Tampa Bay Buccaneers receiver Joey Galloway to star in a radio, print and outdoor campaign plugging the sports channels it offers, notably the NFL Network.
FiOS has been available in the area since 2005, where it serves as a challenger to cable provider Bright House Networks. Verizon is looking to encourage customers to switch to the service, partly to receive NFLN.
In print ads, Galloway is quoted as saying: "I switched to Verizon FiOS from Bright House to get NFL Network. You should, too!"
Cable operators recently have acknowledged that FiOS poses a notable threat to their customer base after downplaying it for some time.