- Univision Steps Up Brand Integration
MediaDailyNews, David Goetzl - Friday, October 29, 2010
TNT tried the same idea last year with little success. Now, Univisi ...
- Boxed Up: Rentrak Signs Second Cabler, Midcontinent
MediaDailyNews, David Goetzl - Friday, October 29, 2010
Looking to be a pacesetter in set-top-box research, Rentrak has a de ...
- Mobile Digital TV Adds WFLA To Mix
MediaDailyNews, David Goetzl - Friday, October 29, 2010
Media General's WFLA is offering a free 24/7 simulcast of its programmi ...
- Retrans Fallout: Fox Loses Political Dollars
MediaDailyNews, David Goetzl - Thursday, October 28, 2010
With News Corp. and Cablevision continuing their standoff in New York, t ...
- Alvarez Joins Telemundo As VP, Sales
MediaDailyNews, David Goetzl - Thursday, October 28, 2010
Mike Alvarez, who has worked in branded entertainment sales at both Lifeti ...
- Cablevision/Fox Feud Bleeds 'Glee,' 'House' In NY
MediaDailyNews, David Goetzl - Thursday, October 28, 2010
The Cablevision blackout led to slashed ratings in New York for F ...
- CBS: No 3D Broadcasts Without Sponsor
MediaDailyNews, David Goetzl - Wednesday, October 27, 2010
Unlike some programmers, CBS Sports has no intention of producing 3D broadcas ...
- Solid STB Data Vital To Local Media Buys
MediaDailyNews, David Goetzl - Tuesday, October 26, 2010
The potential for set-top-box (STB) data to help buyers and sellers ...
- IPG, Entourage Team To Test OOH Experiences
MediaDailyNews, David Goetzl - Tuesday, October 26, 2010
As it continues to build its research on how shoppers react ...
- GroupM's McLean To Head PHD As U.S. CEO
MediaDailyNews, David Goetzl - Monday, October 25, 2010
GroupM's head of business development, Andrew McLean, will take over as U. ...
- Sundance, Nielsen Create New Metric To Gauge Audience Engagement
MediaDailyNews, David Goetzl - Monday, October 25, 2010
The Sundance Channel said it has worked with Nielsen to develop ...
- Rachael Ray Halloween Bash Lets Viewers Watch In 3D
MediaDailyNews, David Goetzl - Monday, October 25, 2010
Some 2.4 million viewers will be able to watch Friday's "Rachael R ...
- TBS Fills Extra HD Ad Space With Promos
MediaDailyNews, David Goetzl - Friday, October 22, 2010
It's unlike a network to pass on a chance to promote high-profi ...
- NBC Florida Station Produces Newscasts For Fox Rival
MediaDailyNews, David Goetzl - Friday, October 22, 2010
An NBC station in a top-40 market will begin producing newscasts f ...
- Fox's Sales Chief Nesvig Retires
MediaDailyNews, David Goetzl - Thursday, October 21, 2010
Jon Nesvig, who joined Fox when 90210 was just a Zip cod ...
- Cablevision Blackout Impacts Fox Ratings
MediaDailyNews, David Goetzl - Thursday, October 21, 2010
The Fox blackout on Cablevision that has the network off the a ...
- Vizio Tackles Rose Bowl Sponsorship
Marketing Daily, David Goetzl - Thursday, October 21, 2010
ESPN has cut a second deal that changes the lineup for t ...
- Vizio Tackles Rose Bowl Sponsorship
MediaDailyNews, David Goetzl - Wednesday, October 20, 2010
ESPN has cut a second deal that changes the lineup for t ...
- NFL Faces Off Against World Series
MediaDailyNews, David Goetzl - Wednesday, October 20, 2010
The World Series will receive added competition from the NFL this yea ...
- Rx: Omnicom Reports Global Organic Growth Up 6.7%
MediaDailyNews, David Goetzl - Tuesday, October 19, 2010
Omnicom's U.S. organic growth increased 8.4% in the July-September quarter to $1 ...
- Cablevision's 'NYT' Ad Imagery Mimics '60s Controversy
MediaDailyNews, David Goetzl - Tuesday, October 19, 2010
Is Cablevision borrowing from the famed "Daisy" ad in its campaign again ...
- CRE Launches New Research Initiative For Emerging Media
MediaDailyNews, David Goetzl - Tuesday, October 19, 2010
Niels as issued an RFP from a research firm to provide ...
- 'Happy Days': Hasbro Launches TV Oldies In Prime Time
MediaDailyNews, David Goetzl - Monday, October 18, 2010
Borrowing a page from Nick at Nite, the new Hub network ...
- Fox O&Os To Carry 'Modern Family'
MediaDailyNews, David Goetzl - Monday, October 18, 2010
After USA grabbed cable syndication rights to "Modern Family," 10 Fox-owned statio ...
- New York Area Politicians Pay Less For TV Spots Than General Advertisers
MediaDailyNews, David Goetzl - Friday, October 15, 2010
New York-area politicians, From Linda McMahon to Andrew Cuomo are capitalizing ...
- Canoe Ventures' iTV Polling Boon To Advertisers
MediaDailyNews, David Goetzl - Thursday, October 14, 2010
After having recently launched its "request-for-information" interactive advertising platform, Canoe Ventures ...
- CBS Closes Signature Store, Grows Online Presence
MediaDailyNews, David Goetzl - Thursday, October 14, 2010
A fixture on Broadway with its art deco façade, the CBS Sto ...
- Crown Media Stock Soars
MediaDailyNews, David Goetzl - Wednesday, October 13, 2010
Martha Stewart may not be cooking up much interest, but the Hallma ...
- Canoe, ANA Launch Partnership
MediaDailyNews, David Goetzl - Tuesday, October 12, 2010
In a move that could ultimately build advertiser interest in its ma ...
- Univision Shoots New Partnership With NBA
MediaDailyNews, David Goetzl - Tuesday, October 12, 2010
With an established online partnership with the NFL, Univision is launching ...