- Hoffman To EVP, Cox Media
MediaDailyNews, David Goetzl - Tuesday, May 31, 2011
Cox Media Group has named Bill Hoffman its new executive vice presiden ...
- HSN Arcade Plays Games With Female Users
MediaDailyNews, David Goetzl - Tuesday, May 31, 2011
With a new Web platform, HSN is looking to tap into female ...
- NBC To Air 'The Voice' Post-Super Bowl
MediaDailyNews, David Goetzl - Tuesday, May 31, 2011
NBC is so committed to the success of "The Voice," it announc ...
- Fox Gets Impressive CPMs For Upfront, Trades On 'X Factor'
MediaDailyNews, David Goetzl - Friday, May 27, 2011
The upfront deal-making has begun. Fox closed a significant amount of busines ...
- CBS Takes Measured Gamble By Changing 'Rules'
TVBlog, David Goetzl - Tuesday, May 31, 2011
CBS hasn't been shy about rolling the prime-time dice in recent year ...
- Cadillac Cycles Discovery Partnership
MediaDailyNews, David Goetzl - Thursday, May 26, 2011
Cadillac is backing a season finale stunt on Discovery Channel's "American Choppe ...
- Live Ore-Ida Spot On 'Ellen' Sizzles
MediaDailyNews, David Goetzl - Thursday, May 26, 2011
Heinz's top North American executive said that a live commercial on t ...
- Fox Tries For Advertiser Love With Facebook 'Likes'
TVBlog, David Goetzl - Friday, May 27, 2011
Now that Nielsen is melding online and mobile viewing into its overa ...
- MyNetworkTV Favors Crime Next Season
MediaDailyNews, David Goetzl - Wednesday, May 25, 2011
MyNetworkTV, operated by News Corp.'s Fox group, is dropping two game sho ...
- HBO Capitalizes On 'Blood,' 'Thrones," Launches Site
MediaDailyNews, David Goetzl - Wednesday, May 25, 2011
Eager to harness some of the social-media activity around "True Blood" a ...
- Lazarus Becomes Power Player Again Almost Overnight
TVBlog, David Goetzl - Thursday, May 26, 2011
Underplayed, but remarkable about Dick Ebersol's leaving NBC Sports is the quie ...
- CBS Ad-Confident Despite Ratings Decline
MediaDailyNews, David Goetzl - Tuesday, May 24, 2011
At least in the near long-term, CBS appears confident it can contin ...
- Bacardi Continues Summer Ads On Cable
MediaDailyNews, David Goetzl - Tuesday, May 24, 2011
Bacardi has continued the trend of alcohol marketers using cable networks ...
- With Ratings Down at VH1 Past Hit Pops Up
TVBlog, David Goetzl - Wednesday, May 25, 2011
Lest anyone accuse VH1 of straying too far from its music root ...
- Aflac Signs As Heisman Trophy Sponsor
MediaDailyNews, David Goetzl - Monday, May 23, 2011
Insurer Aflac will become a sponsor of the Heisman Trophy as ...
- Network Avoids Kennedy Controversy, Now Developing Series on the Bible
TVBlog, David Goetzl - Tuesday, May 24, 2011
Why would the History channel, which demonstrated some pretty thin skin earli ...
- 1800 Tequila Debuts New Spots With 'Sopranos' Star
MediaDailyNews, David Goetzl - Friday, May 20, 2011
Proximo Spirits said it is rolling out eight new spots for i ...
- Vme Airs Spanish-Language Version of 'Kennedys'
MediaDailyNews, David Goetzl - Friday, May 20, 2011
The Vme network will offer "Los Kennedy," the Spanish-language version of t ...
- "Meet the Press" Should Stick to the Issues
TVBlog, David Goetzl - Monday, May 23, 2011
NBC's "Meet the Press" continues to be a commendable venue to cat ...
- Univision: More Original Shows For 2011-'12 Slate
MediaDailyNews, David Goetzl - Thursday, May 19, 2011
Univision confirmed it has three new cable networks coming in 2012, o ...
- Aflac, NASCAR Promote 'Now Hiring' Campaign
MediaDailyNews, David Goetzl - Thursday, May 19, 2011
Aflac is melding marketing and hiring and using its NASCAR relationship ...
- Dish Wants Marketing Lift From Blockbuster
MediaDailyNews, David Goetzl - Thursday, May 19, 2011
After acquiring Blockbuster for $320 million, out of bankruptcy court, Dish Netwo ...
- In Network TV, Supply and Demand Going in Opposite Directions
TVBlog, David Goetzl - Friday, May 20, 2011
If the Big Four networks are indeed able to command significant pri ...
- TBS, TNT Promote Original Programs, O'Brien's Success
MediaDailyNews, David Goetzl - Wednesday, May 18, 2011
TBS used the upfront to announce that "Major Crimes," a spinoff ...
- Belo Copes With Auto Ad Losses
MediaDailyNews, David Goetzl - Wednesday, May 18, 2011
Belo CFO Carey Hendrickson said the station group has experienced cancellations ...
- Beer Marketers Should Welcome NFL Lockout, Not Fear It
TVBlog, David Goetzl - Thursday, May 19, 2011
The NFL lockout could be the best thing for beer marketing sin ...
- ESPN's 'NonStop': NASCAR Play, Ad Run At Same Time
MediaDailyNews, David Goetzl - Tuesday, May 17, 2011
ESPN will debut an advertising opportunity during NASCAR races that could resona ...
- Time Warner Boosts VOD, Banks On BlackArrow
MediaDailyNews, David Goetzl - Tuesday, May 17, 2011
Time Warner Cable, which is interested in boosting ad revenues for i ...
- Pizza Hut Serves Up 'MythBusters' Episode
MediaDailyNews, David Goetzl - Tuesday, May 17, 2011
Pizza Hut will sponsor an episode of Discovery Channel's "MythBusters" that buil ...
- Turner Offers Comedy, Drama and Koonin
TVBlog, David Goetzl - Wednesday, May 18, 2011
As upfront presentations go, Turner's 2011 version will be remembered as t ...