- Cameron Hyped About 3D TV Despite 'Naysayers'
TVBlog, David Goetzl - Monday, April 16, 2012
A king of the show biz world has spoken and he thin ...
- Sports Wields Its Real-Time Magic
Media Magazine, David Goetzl - Thursday, April 12, 2012
Early this year, Northwestern Mutual signed a sprawling NCAA corporate partnership de ...
- Charter Promotes Interactive Ads
MediaDailyNews, David Goetzl - Thursday, April 12, 2012
Cable operator Charter Communications said it will use ad widgets from FourthWa ...
- Univision Deportes Wants Bigger Ad Slice
MediaDailyNews, David Goetzl - Thursday, April 12, 2012
A top Univision executive expresses concern that advertisers have under-recognized the Hispan ...
- Upfront Market On Autopilot, Researchers Trying To Scale New Heights
TVBlog, David Goetzl - Friday, April 13, 2012
The whole thing may be a Madison Avenue myth, but upfront dea ...
- Moorhead To Dish CMO
MediaDailyNews, David Goetzl - Wednesday, April 11, 2012
As Dish Network looks to take advantage of its Blockbuster acquisition, broadba ...
- NBCU Promotes NHL Playoffs With Inventive DOOH
MediaDailyNews, David Goetzl - Wednesday, April 11, 2012
A giant replica of the Stanley Cup -- a 21-foot version ...
- Henry Schleiff Back In The Headlines -- At Least This One
TVBlog, David Goetzl - Thursday, April 12, 2012
The connection between audience research and ratings success is exceedingly unstable. Bu ...
- Ad Buyers Predict Small Upfront Increases, Scatter Overpriced In 2011
MediaDailyNews, David Goetzl - Tuesday, April 10, 2012
As buyers and sellers engaged in some early upfront posturing Tuesday, ...
- Hoping For Double Entendre, NBCU Turns To 'Green Machine'
TVBlog, David Goetzl - Wednesday, April 11, 2012
NBCUniversal's "Green Machine" should be the subject of intrigue as it mak ...
- Convergence Goes Mainstream: More Homes Connect TV To Internet
MediaDailyNews, David Goetzl - Monday, April 9, 2012
New research shows 38% of U.S. homes have at least one ...
- ESPN Outreach Site Adds Podcasts
MediaDailyNews, David Goetzl - Monday, April 9, 2012
ESPN's efforts to give consumers behind-the-scenes access to its operations -- a ...
- VH1 Finds 'Adultsters' Stand Out In Millennial Crowd
TVBlog, David Goetzl - Wednesday, April 11, 2012
Cable networks are constantly looking for ways to uniquely define their audien ...
- Univision Deportes Debuts, Heavy Soccer Push
MediaDailyNews, David Goetzl - Friday, April 6, 2012
Univision gave a glimpse of what its new 24/7 Spanish-language sports netwo ...
- "Cops" May Still Be Overlooked
TVBlog, David Goetzl - Tuesday, April 10, 2012
"Survivor" is trumpeted as the progenitor of the current boom in reali ...
- Discovery Channel, OWN Launch New Series With Last Frontier
MediaDailyNews, David Goetzl - Thursday, April 5, 2012
Discovery Channel plans to launch two very different shows with cars ...
- Olbermann, Patrick Still Brothers Long After ESPN's 'Big Show'
TVBlog, David Goetzl - Friday, April 6, 2012
Some view them as prima donnas. Some marvel at how they can ...
- Bravo's New Season Favors Spinoffs, 'Sordid' Drama
MediaDailyNews, David Goetzl - Wednesday, April 4, 2012
Bravo continues to build its original programming vault with a pair ...
- Interactive TV Not Likely To Brush Direct Mail Aside
TVBlog, David Goetzl - Thursday, April 5, 2012
It's well-documented the U.S. Postal Service is navigating one tough route ...
- Tech, Food Ads Top Q1 Charts
MediaDailyNews, David Goetzl - Tuesday, April 3, 2012
A pair of Samsung ads were among the most effective during t ...
- ACTV8 Powers Fox Show Apps
MediaDailyNews, David Goetzl - Tuesday, April 3, 2012
ACTV8.me, which powers second-screen interactivity synced with TV content, will launch ap ...
- Could New Discovery Network Become A GOP Sound Bite?
TVBlog, David Goetzl - Wednesday, April 4, 2012
What a great day for Republicans searching for talking points before t ...
- Apple TV Could Struggle With Content, Ads
MediaDailyNews, David Goetzl - Monday, April 2, 2012
A new Wall Street report suggests Apple could make headway in t ...
- FX's 'Anger Management' Airs On Viasat For Euro Viewers
MediaDailyNews, David Goetzl - Monday, April 2, 2012
Charlie Sheen's "Anger Management" will be on cable in the U.S., b ...
- Marketing Company Believes No Guts, No Glory
TVBlog, David Goetzl - Tuesday, April 3, 2012
Less than a month before broadcast networks present their fall lineups, executiv ...
- Leaders & Bleeders: 'Big Bang' Up, Cross-Platform Measurement Down
TVBlog, David Goetzl - Monday, April 2, 2012
In this month's "Leaders & Bleeders," TBS gets an unexpected boost fr ...