- Netflix Aims For Exclusive Content, New Disney Deal
Marketing Daily, David Goetzl - Thursday, December 27, 2012
As the competition in the online streaming space (Amazon, Hulu, etc.) gai ...
- Netflix Aims For Exclusive Content, New Disney Deal
MediaDailyNews, David Goetzl - Thursday, December 27, 2012
Netflix is looking to differentiate itself through exclusive content, according to ...
- Wall St. Analyst: 2013 Should Be Great Year For Discovery
MediaDailyNews, David Goetzl - Wednesday, December 26, 2012
A Wall Street analyst has offered Discovery Communications quite the holiday presen ...
- Clarification: Jautz's Role At CNN
MediaDailyNews, David Goetzl - Monday, December 24, 2012
A Media Daily News piece entitled "ABC's Tapper Joins CNN" on De ...
- Progresso Soup Feeds 'Biggest Loser'
MediaDailyNews, David Goetzl - Friday, December 21, 2012
General Mills will use NBC's "The Biggest Loser" as a platform ...
- ABC's Tapper Joins CNN
MediaDailyNews, David Goetzl - Thursday, December 20, 2012
Jeff Zucker isn't supposed to take over CNN until next month, b ...
- Media Players On The Leading Edge -- 13 For '13
TVBlog, David Goetzl - Friday, December 21, 2012
The TV business is hard to predict. But here's a shot ...
- TBS Acquires 'Rules of Engagement'
MediaDailyNews, David Goetzl - Wednesday, December 19, 2012
Turner's TBS network has acquired cable rights to "Rules of Engagement," t ...
- TV Offers Plenty Of 2013 Intrigue
TVBlog, David Goetzl - Thursday, December 20, 2012
Surely, there will be a lot of the "do you watch" conversatio ...
- DirecTV Expands Cross-Platform Reach
MediaDailyNews, David Goetzl - Tuesday, December 18, 2012
DirecTV is making a slew of networks' programming available on-demand outside-the-home ...
- Researchers Surprised Gaming Consoles Offer Significant Video Portal
TVBlog, David Goetzl - Wednesday, December 19, 2012
ABC researcher Pat Liguori was taken aback recently when she checked o ...
- Ovation Faces Challenge As Independent
TVBlog, David Goetzl - Tuesday, December 18, 2012
It's not just the country, but the Ovation network might suffer i ...
- Viacom Sees Ad, Content Growth In Established Cable Nets
MediaDailyNews, David Goetzl - Thursday, December 13, 2012
According to Viacom CEO Philippe Dauman, older-skewing Viacom networks, such as ...
- MSG Upbeat On Fuse, Knicks
MediaDailyNews, David Goetzl - Thursday, December 13, 2012
The New York Knicks are off to a fast start, but t ...
- TurboTax Moves Email Pitch Into SMS
Online Media Daily, David Goetzl - Wednesday, December 12, 2012
TurboTax is moving to take an effective email program and expand ...
- Who's To Blame If Promos Are Considered Weak?
TVBlog, David Goetzl - Thursday, December 13, 2012
When on-air promos are deemed ineffective, both the marketing and programming departmen ...
- Big Data Means Big Opportunities For Email Marketers
Online Media Daily, David Goetzl - Tuesday, December 11, 2012
Big Data could become the holy grail of one-to-one marketing, getting t ...
- Obama Campaign Email Efforts Marked By Continual Testing
Online Media Daily, David Goetzl - Tuesday, December 11, 2012
PARK CITY, Utah -- One hallmark of the Obama campaign's email progr ...
- LeadSpend's Swerdloff Weighs In On Email Deliverability
Show Daily, David Goetzl - Wednesday, December 12, 2012
LeadSpend CEO Craig Swerdloff wrote a blog post on his appearance ...
- 'The Sexiest Job of the 21st Century' Has Email Marketing Role
Show Daily, David Goetzl - Wednesday, December 12, 2012
The Direct Marketing Association's Stephanie Milller cited a recent Harvard Business Revi ...
- JibJab Exec May Carry Neatest Title In Email Marketing
Show Daily, David Goetzl - Wednesday, December 12, 2012
At the MediaPost Email Insider Summit, clearly the most interesting title ...
- TurboTax Looks To Optimize Mobile Experience
Show Daily, David Goetzl - Wednesday, December 12, 2012
TurboTax's Elizabeth Berger said at the MediaPost Email Insider Summit some peop ...
- TurboTax Shazams TV Spots
Show Daily, David Goetzl - Wednesday, December 12, 2012
TurboTax marketing executive Elizabeth Berger says at the MediaPost Elizabeth Berger th ...
- TurboTax Smacks Of Google
Show Daily, David Goetzl - Wednesday, December 12, 2012
On day three of the MediaPost Email Insider Summit, Elizabeth Berger, ...
- TurboTax Builds On Email Program With SMS
Show Daily, David Goetzl - Wednesday, December 12, 2012
TurboTax is moving to take an effective email program and expand ...
- Extra Space Abandoned Time Lag And Results Improved
Show Daily, David Goetzl - Wednesday, December 12, 2012
At Extra Space Storage, marketing director Dayna Hathaway said shopping cart abandonme ...
- Comedy Central Research Dovetails With Axe Promotion
TVBlog, David Goetzl - Wednesday, December 12, 2012
A new Comedy Central study indicates millennials feel humor is the leadi ...
- Email Remains Key Platform For Brands
Online Media Daily, David Goetzl - Monday, December 10, 2012
Evan Shumeyko, the Global Director of CRM for OgilvyOne, said Monday th ...
- Email Marketers Debate Volume's Relation To Revenue
Online Media Daily, David Goetzl - Monday, December 10, 2012
Email marketers constantly debate how often to send email to potential ...
- Obama Campaign Email Efforts Faced Super PAC Hurdles
Show Daily, David Goetzl - Tuesday, December 11, 2012
What's been the most-talked-about email campaign of 2012? Arguably, the one r ...