- SapientNitro Exec: Give Sales Associates iPads
Show Daily, David Goetzl - Thursday, February 23, 2012
Derek Fridman, creative director at SapientNitro, said retailers have a prime opportuni ...
- Marketers Eager To Know About Tablet Scale Before Moving Forward
Show Daily, David Goetzl - Thursday, February 23, 2012
Some marketers are reticent about investing heavily in the tablet space becau ...
- Networks Hope Team Coco And Other TV-Tablet Apps Are Hits
TVBlog, David Goetzl - Thursday, February 23, 2012
TBS is launching a Team Coco "synch" app for iPad and Andro ...
- Study Links TV Content To Ad Value
MediaDailyNews, David Goetzl - Tuesday, February 21, 2012
Bravo said a neuroscience study it commissioned shows advertising is much mo ...
- Canoe Should Have Bought Inventory To Prove Itself Or Get Rich While Trying
TVBlog, David Goetzl - Wednesday, February 22, 2012
When networks moved slowly at working with it, Canoe should have show ...
- RFI Ads Up Engagement For Interactive TV
MediaDailyNews, David Goetzl - Friday, February 17, 2012
As Canoe Ventures looks to build network and advertiser interest in i ...
- Knology Passes Retrans Charges To Cable Customers
MediaDailyNews, David Goetzl - Friday, February 17, 2012
Top-15 cable operator Knology said it would begin charging customers extra ...
- Civility Rare Enough In Public Debate It Deserves An Award
TVBlog, David Goetzl - Tuesday, February 21, 2012
It has come to this: the partisanship in Washington has become ...
- Discovered: iPads Can Offer Two-Screen, Simultaneous Marketing Opportunities
TVBlog, David Goetzl - Sunday, February 19, 2012
New research indicates iPads offer marketers an opportunity to reach consumers simultaneous ...
- ANA: TV Media Budgets Up, Aided By STB Data
MediaDailyNews, David Goetzl - Thursday, February 16, 2012
New research from the Association of National Advertisers and Forrester shows 7 ...
- Ad Tracking Goes Digital, Could Save $1B
MediaDailyNews, David Goetzl - Thursday, February 16, 2012
The Association of National Advertisers announced an industry transition from the "curre ...
- NBCU's Wurtzel: More Research Dollars Needed, 'Single Source' Faces Challenges
TVBlog, David Goetzl - Friday, February 17, 2012
In a speech at a cross-platform measurement event this week, NBCUniversal t ...
- Oscar Advertisers Include Movie Studios, MetLife
MediaDailyNews, David Goetzl - Wednesday, February 15, 2012
At least seven companies that spent heavily to advertise in the Sup ...
- Travel Channel To Debut 3 New Series
MediaDailyNews, David Goetzl - Wednesday, February 15, 2012
The Travel Channel is making a bid to land a hit ...
- Mobile Devices Might Upend DRTV
TVBlog, David Goetzl - Thursday, February 16, 2012
As consumers increasingly watch TV with a smartphone in hand, it bea ...
- Arbitron To Measure Radio Streaming, Regain MRC Accreditation
MediaDailyNews, David Goetzl - Tuesday, February 14, 2012
Arbitron COO Sean Creamer said Tuesday the company has developed a "high-lev ...
- OTT TV Numbers RIsing
MediaDailyNews, David Goetzl - Tuesday, February 14, 2012
A new report suggests TV watching via broadband is on the ris ...
- Cross-Platform Measurement Initiative Looking To Drive Ahead
TVBlog, David Goetzl - Wednesday, February 15, 2012
The Coalition for Innovative Media Measurement (CIMM) hopes to rev up TA ...
- NAB Favors Blackout Rules, 5 Senators Oppose Them
MediaDailyNews, David Goetzl - Monday, February 13, 2012
The National Association of Broadcasters came out in favor of rules th ...
- Lionsgate Kicks Off Originals: 'Lilyhammer,' 'Anger Management'
MediaDailyNews, David Goetzl - Monday, February 13, 2012
Lionsgate CEO Jon Feltheimer confirmed last week that the company is preppi ...
- Oprah Apologizes For OWN Pitch
MediaDailyNews, David Goetzl - Monday, February 13, 2012
Oprah Winfrey encouraged people in homes with Nielsen meters to tune in ...
- 'Mad Men' Gets Publicity It Couldn't Buy
TVBlog, David Goetzl - Tuesday, February 14, 2012
Don Draper's iconic free fall dominates a big chunk of New York ...
- Smart TV Uses Metrics To Refine Advertising
MediaDailyNews, David Goetzl - Friday, February 10, 2012
TargetCast tcm says the path to smart TVs playing a game-changing ro ...
- TV Loses $8B By Not Utilizing HD Ads
MediaDailyNews, David Goetzl - Friday, February 10, 2012
For several years, industry analysts have suggested that marketers eschewing ads ...
- Bark Out Loud: Dogs Get Their Own Network
TVBlog, David Goetzl - Monday, February 13, 2012
Dogs can't fill out a Nielsen diary or light up a peop ...
- Brands Must Craft Specific Messages To 'Empowered' Consumers
MediaDailyNews, David Goetzl - Thursday, February 9, 2012
In a new "Rise of the Empowered Consumer" report, WPP's MediaCom advis ...
- High-Profile ESPN Ad In USA Today Is Yesterday's News
TVBlog, David Goetzl - Friday, February 10, 2012
It's been disorienting reading the USA Today sports section these last f ...
- Time Warner: Slight Rev Rise Overall, More Attention To Cable
MediaDailyNews, David Goetzl - Wednesday, February 8, 2012
Time Warner CEO Jeff Bewkes said Wednesday the company will continue ...
- 'Motor Trend' Launches YouTube Channel
MediaDailyNews, David Goetzl - Wednesday, February 8, 2012
As more traditional print entities look to build a viable video presenc ...
- NickMom To Debut 'Fifth Hour'
MediaDailyNews, David Goetzl - Wednesday, February 8, 2012
A comedy about morning news and reality series tabbed a "modern-day Laver ...