- Eastwood's Chrysler Spot Throws Jab At Cable News
TVBlog, David Goetzl - Thursday, February 9, 2012
West Virginia Sen. Jay Rockefeller had to be pleased with Clint Eastwood ...
- Oscars Sold Out, Pricing Up Slightly
MediaDailyNews, David Goetzl - Tuesday, February 7, 2012
Disney CEO Bob Iger said Tuesday that ABC has wrapped the sal ...
- After 30-Plus Years, Dickie V More Welcome Than Ever
TVBlog, David Goetzl - Wednesday, February 8, 2012
It's Dickie V here, baby. This is awesome with a capital ...
- Nielsen Global Revs Up 8%, Set To Deliver Wal-Mart Data
MediaDailyNews, David Goetzl - Monday, February 6, 2012
Nielsen is set to begin offering sales data from Wal-Mart in t ...
- Time Warner Invests In Conviva, Ups TV Everywhere Growth
MediaDailyNews, David Goetzl - Tuesday, February 7, 2012
An arm of Time Warner has invested $15 million in Conviva, whi ...
- Redbox To Launch Streaming Video
MediaDailyNews, David Goetzl - Monday, February 6, 2012
Verizon and Coinstar said they would kick off a co-venture that wi ...
- Media Helps Ferrell Pull Off Viral Marketing Stunt
TVBlog, David Goetzl - Tuesday, February 7, 2012
The media is cynical and sneering. As vigilant watchdogs protecting the Americ ...
- Public Citizen Blasts Advertising In Schools
MediaDailyNews, David Goetzl - Friday, February 3, 2012
In a new report, watchdog group Public Citizen blasts school districts willi ...
- 'Peanuts' Debut In Super Bowl Met Life Ad
MediaDailyNews, David Goetzl - Friday, February 3, 2012
MetLife will join the line-up of first-time Super Bowl advertisers with ...
- Monday Afternoon Quarterbacking Super Bowl Ads
TVBlog, David Goetzl - Monday, February 6, 2012
In his Super Bowl "Ferris Bueller" spoof, Matthew Broderick says "life mov ...
- Fans Protest NFL Blackout Rules With Buffalo Campaign
TVBlog, David Goetzl - Friday, February 3, 2012
To a degree, the NFL's blackout policy doesn't affect Buffalo Bills f ...
- A-B Uses Super Bowl To Pitch Bud Light Platinum
MediaDailyNews, David Goetzl - Wednesday, February 1, 2012
During the game on NBC, Anheuser-Busch will advertise new brand Bud Lig ...
- Second Bidder May Emerge For Plum Assets
MediaDailyNews, David Goetzl - Wednesday, February 1, 2012
Plum TV's court auction is expected to have a second bidder ...
- Tough To Believe Universal/Fandango Super Program Will Take Off
TVBlog, David Goetzl - Thursday, February 2, 2012
At its core marketing has always been akin to throwing spaghetti again ...
- Agencies Grab Honors, Look Toward Super Bowl And Beyond
Just An Online Minute, David Goetzl - Wednesday, February 1, 2012
Top executives from winning agencies such as MPG Global CEO Maria Lui ...
- Kia, Sprint, Starbucks Give 'Voice' To Sponsorships
MediaDailyNews, David Goetzl - Tuesday, January 31, 2012
NBC has signed Kia, Sprint and Starbucks as top-line sponsors for "T ...
- Look Past Headlines To Bottom Line When Gauging Upfront Market
TVBlog, David Goetzl - Wednesday, February 1, 2012
Some members of the media - not sure whom - rush ea ...
- CNBC Inks Deal Based On Nielsen, Rentrak Data
MediaDailyNews, David Goetzl - Monday, January 30, 2012
CNBC has signed an upfront deal with agency MPG on behalf ...
- Super Bowl Ad With Tebow Might Do Well With Tolerance Theme
TVBlog, David Goetzl - Tuesday, January 31, 2012
It wouldn't surprise if Tim Tebow popped up in a Super Bo ...
- Broadcasters Slam Time Warner Cable Over Retrans Fees
MediaDailyNews, David Goetzl - Friday, January 27, 2012
The National Association of Broadcasters before Congress has insinuated that Time Warn ...
- ESPN Trumps All Cable Fees, CPMs
MediaDailyNews, David Goetzl - Friday, January 27, 2012
ESPN has the highest affiliate fees in cable, but its CPMs al ...
- NBC's "Smash" Might Have Shown Better Years Ago
TVBlog, David Goetzl - Monday, January 30, 2012
Set behind the curtain of a Broadway musical, the NBC drama "Smas ...
- Hispanics Hit By Economic Woes, Ad Impact
MediaDailyNews, David Goetzl - Thursday, January 26, 2012
As Spanish-language networks proliferate and tout the buying power of Hispanics, n ...
- Netflix Shares Surge With Subscriber Growth
MediaDailyNews, David Goetzl - Thursday, January 26, 2012
After posting better-than-expected subscriber growth in the fourth quarter, Netflix shares surg ...
- Untethered Market, Social Media Help Drive Super Bowl Pricing
TVBlog, David Goetzl - Friday, January 27, 2012
If Apple's "1984" spot is credited with demonstrating just how much Sup ...
- Correction: Station Site Traffic Times
MediaDailyNews, David Goetzl - Wednesday, January 25, 2012
An article in Media Daily News on Jan. 23 titled "Nielsen: W ...
- 'X Factor' To Get Makeover
MediaDailyNews, David Goetzl - Wednesday, January 25, 2012
As significant changes are coming to "The X Factor" this fall, ...
- Telemundo Confident In Comcast's Support
MediaDailyNews, David Goetzl - Wednesday, January 25, 2012
Telemundo chief Emilio Romano spent part of a NATPE appearance touting Comcast ...
- U.K. TV Viewing Flattens, Will That Be Coming To America?
TVBlog, David Goetzl - Thursday, January 26, 2012
Netflix looks to be gaining customers again and college students are putti ...
- Netflix Pushes Originals, 'Lilyhammer' Debuts In February
MediaDailyNews, David Goetzl - Tuesday, January 24, 2012
Netflix plans to have five original series available for streaming by mid-201 ...