- ESPN-Dish Trial Harkens Back To Classic Deal
TVBlog, David Goetzl - Wednesday, February 20, 2013
A network ESPN has deemphasized has a key role in a tria ...
- Allbritton's TV Revs Dip 10%, Blames Political Ads
MediaDailyNews, David Goetzl - Monday, February 18, 2013
Stripping out political revenues, local and national advertising dollars fell nearly 1 ...
- ESPN Set To Pass $7 Sub Fee In 2017
TVBlog, David Goetzl - Tuesday, February 19, 2013
With its massive NFL deal and presumably a renewal with the N ...
- MetLife To Sponsor World Baseball Classic
MediaDailyNews, David Goetzl - Monday, February 18, 2013
MetLife has inked a multipart deal to sponsor next month's World Baseba ...
- Discovery Registers Uptick For '12, Accelerates Market Share
MediaDailyNews, David Goetzl - Thursday, February 14, 2013
Discovery Communications boosted content investment by $200 million last year, but expec ...
- Manchester United Kicks Up Sponsorship Fees, Network Control
MediaDailyNews, David Goetzl - Thursday, February 14, 2013
An undisclosed marketer has signed an eight-year deal to place its bra ...
- DirecTV Adds Subscribers, Ups Surcharges
MediaDailyNews, David Goetzl - Thursday, February 14, 2013
DirecTV plans to extend its surcharge for regional sports networks (RSNs) ...
- STELA Might Offer Chance To Reduce Blackouts
TVBlog, David Goetzl - Friday, February 15, 2013
Over the next two years, if Congress chooses to get deeply involv ...
- ABC Announces Major Advertisers Airing In Oscars
MediaDailyNews, David Goetzl - Wednesday, February 13, 2013
ABC announced an incomplete list of Academy Award advertisers that includes fo ...
- Comcast Revs Up 6%, NBC Investments Pay Off
MediaDailyNews, David Goetzl - Wednesday, February 13, 2013
Comcast CEO Brian Roberts said the company's emphasis on marshaling an arr ...
- Discovery Waits Until TV Everywhere Price Is Ripe
TVBlog, David Goetzl - Thursday, February 14, 2013
Since he took over Discovery, CEO David Zaslav has taken some pret ...
- Lionsgate Pushes Strong Sitcoms
MediaDailyNews, David Goetzl - Tuesday, February 12, 2013
Lionsgate said it wants to ramp up its 10/90 model for come ...
- Collins Joins Media Storm, Focuses On iTV Advertising
MediaDailyNews, David Goetzl - Tuesday, February 12, 2013
John Collins, who helped Canoe Ventures get off the ground, has join ...
- Broadcasters Want Dish To Pay More For AutoHop
TVBlog, David Goetzl - Wednesday, February 13, 2013
As questions persist about the fate of Dish Network's automatic ad-skipping technolog ...
- Lazarus Rejoins NBCU As SVP, Cable Ad Sales
MediaDailyNews, David Goetzl - Monday, February 11, 2013
Peter Lazarus, who spent nine years at NBCUniversal and headed up Olymp ...
- Nielsen Moves Forward On Arbitron Deal
MediaDailyNews, David Goetzl - Monday, February 11, 2013
Nielsen CEO David Calhoun said Monday that nothing unexpected has taken pla ...
- Dish To Launch Hopper Campaign
MediaDailyNews, David Goetzl - Monday, February 11, 2013
Dish Network said it would launch a multimedia campaign backing its controversi ...
- Ad Group Says 'No Reason To Oppose' Nielsen-Arbitron Deal
TVBlog, David Goetzl - Tuesday, February 12, 2013
A group that might have at least slowed government approval of t ...
- Rentrak Teams With dunnhumby, Revs Up 12%
MediaDailyNews, David Goetzl - Friday, February 8, 2013
As it looks to offer more products linking ad exposure with consum ...
- Industry Mulls Impact Of A Nielsen-Arbitron Combination
TVBlog, David Goetzl - Monday, February 11, 2013
There was a slowdown in Nielsen's proposed acquisition of Arbitron last wee ...
- Charter To Buy Bresnan, Rebranded As Optimum West
MediaDailyNews, David Goetzl - Thursday, February 7, 2013
Tom Rutledge liked what he bought so much he bought it bac ...
- ANA Continues Push For True Commercial Ratings
TVBlog, David Goetzl - Friday, February 8, 2013
Yes, nirvana in TV measurement is knowing how many people saw ...
- MSG Media Revs Buoyed By Knicks, Fuse
MediaDailyNews, David Goetzl - Wednesday, February 6, 2013
Ad sales at MSG Media's regional sports networks benefited from the stro ...
- YUM Brands Target China, Register Euro Growth
MediaDailyNews, David Goetzl - Wednesday, February 6, 2013
As YUM Brands continues its focus on China and emerging markets, it ...
- Simple Messages Generate Sales At Subway, If Not Awards
TVBlog, David Goetzl - Thursday, February 7, 2013
Subway isn't likely to win any awards for advertising creativity anytime soo ...
- Super Bowl Viewing Drops In Canada, GM A Sponsor
MediaDailyNews, David Goetzl - Tuesday, February 5, 2013
Super Bowl viewing dropped about 11% in Canada, but was still t ...
- Oxygen Links With Wendy Williams
MediaDailyNews, David Goetzl - Tuesday, February 5, 2013
Kicking off months of upfront events, Oxygen said it has reached ...
- NBCU Erects 'Roadblock' To Back Winter Games
MediaDailyNews, David Goetzl - Tuesday, February 5, 2013
Looking to marshal a slew of assets to back its 2014 Wint ...
- Cost Of Super Bowl Spot An Enduring Fascination
TVBlog, David Goetzl - Wednesday, February 6, 2013
There aren't many numbers that generate as much widespread interest as t ...
- Anheuser-Busch Gets Bonus Spot In Big Game
MediaDailyNews, David Goetzl - Monday, February 4, 2013
Not wanting to shortchange an advertiser, CBS gave Anheuser-Busch what amounted ...