Elise Stieferman
Member since May 2021Contact Elise- Director of Marketing and Business Strategy Coegi
- https://coegipartners.com/
- LinkedIn: https://www.linkedin.com/in/c-elise-watson/
- Missouri
- 63011 USA
Elise is the Director of Marketing and Business Strategy at Coegi, an all-in-one premium marketing partner for media professionals seeking a streamlined way to leverage programmatic, social, and search solutions. Coegi enables marketers to become digital heroes among co-workers and clients by empowering them with best-in-class strategies, technologies, and expertise through simplified partnerships. Elise is a tenured marketing professional, having worked across operations, client services, and strategy departments. She leads our marketing and thought leadership efforts, bringing innovative ideas to the forefront for new and existing clients. Elise holds an MBA and a MA in Journalism from the University of Missouri-Columbia.
Articles by Elise All articles by Elise
- Return On Insight: The New ROI In Digital Marketing in
Marketing Insider on
06/08/2022
The key to digital marketing is accountability -- which does not, and should not, equate to attribution.
- 4 Ways To Create An Effective Media Strategy in
Marketing Insider on
05/26/2022
For example: Lean into the platform AI, but confirm with the human eye.
- Is Your Marketing Strategy Rooted In FOMO? It Shouldn't Be in
Marketing Insider on
05/18/2022
Fear of missing out can result in bad business decisions. If your customers aren't on TikTok, don't run ads there to make your brand seem cool!
- How To Move From Challenger Brand To Household Name in
Marketing Insider on
04/22/2022
Among the questions to answer: How can smaller brands compete with those with 10x the budget expenditure?
- Why Your Brand Could Lose by Not Investing In Video in
Marketing Insider on
03/22/2022
Only 21% of marketers view sales as a success metric for video campaigns, despite 81% indicating video has had a direct impact on their brand's bottom line.
- 4 Ways To Create An Effective Media Strategy in
Marketing Insider on
02/22/2022
For example: Lean into the platform AI, but confirm with the human eye.
- Navigating Digital Advertising's Gray Areas in
Marketing Insider on
01/26/2022
For example, audience targeting: how granular is too granular?
- How To Move From Challenger Brand To Household Name in
Marketing Insider on
01/10/2022
Among the questions to answer: How can smaller brands compete with those with 10x the budget expenditure?
Comments by Elise All comments by Elise
- 4 Ways To Create An Effective Media Strategy
by
Elise Stieferman
(Marketing Insider on
02/22/2022)
Hey Brad - I hear you. That's why it's critical to have brand safety technologies at marketers' disposal as well as a process for weeding out highly fraudulent inventory. At Coegi, we deploy pre-bid and post-bid brand safety technologies that block IP addresses that are known to have malware or high bot traffic ahead of ad placement. Additionally, we have verification technology running to monitor campaign activity and identify fraudulant activity. This, in addition to consistently updating black lists of 20,000+ known fraudulent inventory, has allowed our team to have less than 1% ad fraud. Programmatic teams that don't have these protections in place are certainly more liable to marketing dollar waste and skewed performance metrics.
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