Brian is Director of Product Strategy on the E-Business team at Scrum50, the first born agile agency. Brian’s career has been focused on connecting dots for his clients and helping them solve their greatest digital marketing and eCommerce challenges. In his current role, Brian helps established brands come to life on eCommerce platforms. By setting a strategic vision - that includes product assortment, channel, positioning – and executing with the right content, SEO, activations and logistics, well established brands can deliver on their brand promise through eCommerce channels.
Articles by Brian All articles by Brian
- Why Retail Media Networks Need To Be In Your Plan -- For Branding, Too in
Digital News Daily on
02/17/2022
When you focus on ROI, it's clear that it's well worth managing these huge, data-packed networks.
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