Articles by Bryan All articles by Bryan
- It's Time To Reacquaint Yourself With Media Mix Modeling in
Marketing Insider on
06/01/2023
MMM long predates multitouch attribution, and is emerging as a less-clunky tool for predicting which channels will contribute to a more efficient holistic strategy.
- Stop Scraping Funnel Bottoms: Go Upstream To Pan For Gold in
Marketing Insider on
05/30/2023
It's time to reconsider going upstream, where the waters are clearer, engagements are cheaper, and new channels and technologies are proving viable.
- It's Time To Reacquaint Yourself With Media Mix Modeling in
Marketing Insider on
02/27/2023
MMM long predates multitouch attribution, and is emerging as a less-clunky tool for predicting which channels will contribute to a more efficient holistic strategy.
- Focusing On Right KPIs Can Help Marketers Survive Economic Downturns in
Marketing Insider on
01/06/2023
For example: Kill last-click attribution and measure incremental impact instead.
- Focusing On Right KPIs Can Help Marketers Survive Economic Downturns in
Marketing Insider on
10/25/2022
For example: Kill last-click attribution and measure incremental impact instead.
- 3 Foundational Emails Every D2C Brand Should Build in
Marketing Insider on
06/20/2022
Without foundational emails, you risk missing out on revenue you could be getting if you were communicating with customers at the right moment.
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.
