Chris ReebieMember since September 2022Contact Chris
Chris Reebie serves as vice president of retail media at Empower, helping build the agency's retail media offering from scratch. His channel specific knowledge and thought leadership has not only helped define how Empower approaches retail media, but also how clients and vendors look at it as well.
Articles by Chris All articles by Chris
- Focus On Consumer Journeys, Outcomes To Optimize Retail Media Investments in
Tactical pieces (search, programmatic, etc.) are often the focus. But it's really the work done within the bookends - before and after those tactics launch - that determine the path.
- Where Retail Media Went Wrong And How Newer Entrants Can Avoid the Same Pitfalls in
Consolidation. Cooperation. Transparency. Three words that don't align with the current, retail-driven media networks, but ones that soon could align with the next generation.