Username
Password
Remember me
Forgot your password?
Tyler Goldberg, Director of Political Strategy from Assembly Global, writes "Marketers treated political cycles as necessary annoyance. As cycles have gotten longer and more expensive - simply wishing the problem away is no longer sustainable. "
Brands today are spending more time in a space formerly reserved for politicians and issues groups. Whether it's Amazon's emphasis on being the best employer around or Meta's push for election integrity and online safety - both marketing strategies are meant to shift public perception.
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.