Kyle Hoffman

Member since March 2023Contact Kyle

Director of Strategy Function Growth
LinkedIn: https://www.linkedin.com/in/kyle-hoffman-761ab5b2/
83001 USA

As an executive at XenoPsi Ventures, Kyle sits on the leadership team for two portfolio companies - Function Growth and Wellow. He runs the strategy department at Function Growth and operates as CMO for Wellow. Function Growth and Xenopsi Ventures specialize in using behavioral science to drive growth for their clients. Function Growth is a growth accelerator that provides entrepreneurial strategy and execution to founders and entrepreneurs of innovative D2C brands.

Articles by Kyle All articles by Kyle

D2C Isn't Dead -- Marketers Are Just Doing It Wrong in Marketing Insider on 09/27/2024
If there's a lag in loading a product or a glitch when consumers go to check out, online shoppers will go elsewhere.
D2C Isn't Dead -- Marketers Are Just Doing It Wrong in Marketing Insider on 08/01/2024
If there's a lag in loading a product or a glitch when consumers go to check out, online shoppers will go elsewhere.
D2C Isn't Dead -- Marketers Are Just Doing It Wrong in Marketing Insider on 05/23/2024
If there's a lag in loading a product or a glitch when consumers go to check out, online shoppers will go elsewhere.
How Behavior Science Makes Influencer Marketing More Effective in MAD on 12/13/2023
While influencers, and their earlier cousins, endorsers, often strategically "work" for brands, the industry predominantly deploys them based on "gut instinct," intuition or in response to the latest tech-inspired trend.
How D2C Brands Can Regain Their Cool in Marketing Insider on 05/19/2023
For one: Apply zero-party data and strong customer experience processes that allow brands to listen to their customers' pain points.
How D2C Brands Can Regain Their Cool in Marketing Insider on 03/23/2023
For one: Apply zero-party data and strong customer experience processes that allow brands to listen to their customers' pain points.

Member since Edit Profile Change Photo Manage Subscriptions

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.