Kyle Hoffman
Member since March 2023Contact Kyle- Director of Strategy Function Growth
- LinkedIn: https://www.linkedin.com/in/kyle-hoffman-761ab5b2/
- 83001 USA
As an executive at XenoPsi Ventures, Kyle sits on the leadership team for two portfolio companies - Function Growth and Wellow. He runs the strategy department at Function Growth and operates as CMO for Wellow. Function Growth and Xenopsi Ventures specialize in using behavioral science to drive growth for their clients. Function Growth is a growth accelerator that provides entrepreneurial strategy and execution to founders and entrepreneurs of innovative D2C brands.
Articles by Kyle All articles by Kyle
- How Behavior Science Makes Influencer Marketing More Effective in
MAD on
12/13/2023
While influencers, and their earlier cousins, endorsers, often strategically "work" for brands, the industry predominantly deploys them based on "gut instinct," intuition or in response to the latest tech-inspired trend.
- How D2C Brands Can Regain Their Cool in
Marketing Insider on
05/19/2023
For one: Apply zero-party data and strong customer experience processes that allow brands to listen to their customers' pain points.
- How D2C Brands Can Regain Their Cool in
Marketing Insider on
03/23/2023
For one: Apply zero-party data and strong customer experience processes that allow brands to listen to their customers' pain points.
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