Mike Ruff
Member since November 2023Contact Mike- Director, Analytics & Technology Media+
- https://mediaplussea.com
- LinkedIn: https://www.linkedin.com/in/mike-ruff-analytics
- 98146 USA
Mike Ruff is Director of Analytics & Technology at Media+, the largest independent media agency in the Pacific Northwest. In his role, he helps make data and analytics more approachable and understandable so clients will feel the power of data-driven solutions. Before joining Media+ he held a variety of roles within the industry at several marketing, media, and PR agencies. Mike holds an MBA from Seattle University where he is an active contributor to the business analytics graduate program.
Articles by Mike All articles by Mike
- Leveraging Predictive Analytics To Optimize Holiday Campaigns in
Marketing Insider on
10/22/2024
By combining your historical first-party data with industry forecasts, you can set much better sales expectations and ensure your marketing budget is a good fit.
- 5 Ways To Become More Data-Driven In 2024 in
Marketing Insider on
01/19/2024
Look beyond reports. It's easy to say "conversions increased because we introduced paid social," but supporting that statement is going to take more than one data point.
- 3 'Must-Dos' For Marketers To Optimize Their Media Spend in
Marketing Insider on
12/07/2023
For one, leverage statistical analysis to measure each channel's effect on the other channels.
- 5 Ways To Become More Data-Driven In 2024 in
Marketing Insider on
11/06/2023
Look beyond reports. It's easy to say "conversions increased because we introduced paid social," but supporting that statement is going to take more than one data point.
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