- Paris Hilton, Burgers, & Bikinis: Can You Name This Iconic QSR? in
Brand Insider on
11/04/2025
Remember the Burgers & Bikinis campaign with Paris Hilton from the early 2000s? This QSR is famous for its iconic TV commercials and was one of the first fast food chains to serve charbroiled burgers.
- Attention Arc's Co-President on Why AI Adoption Should Be Treated Like a Media Plan in
Brand Insider on
11/04/2025
Swapnil Patel discusses how brands can approach AI with a realistic timeframe while maintaining the right level of human oversight. He also shares advice on testing and learning to ensure platforms
align with brand goals.
- Biscuits, Burgers, & Star Power in
Brand Insider on
10/29/2025
Southern roots, made-from-scratch biscuits, and collabs with Thomas Rhett and The Rizzler. Can you name this iconic QSR?
- T&P's Chief Strategy Officer on Snickers' Jose Mourinho AI Campaign and the Power of Emerging Channels in
Brand Insider on
10/29/2025
Shula Sinclair shared why Snickers chose Jose as the face of the AI campaign and how they built trust within that partnership to authentically tap into this emerging channel.
- Novartis Dir. of Integrated Experience Planning on Building Patient Trust and How AI Is Redefining Targeting Strategies in
Brand Insider on
10/21/2025
How can pharma marketers build patient trust and use AI to target smarter? Novartis' Angelica L. Aguirre shares her take and the ad campaign she says truly moved culture.
- Confessions From Media Two's Assoc Dir Media & Strategy: Olympics Over Super Bowl, Testing, And Analytics in
Brand Insider on
10/14/2025
Kelli Hashimoto, Associate Director, Media & Strategy, Media Two Interactive shares her take on pivoting vs long-term planning, the influencer or celeb debate, and why she chooses the Olympics over
the Super Bowl.
- Recess' CEO & Founder on Music Festival Partnerships and the Zero-Proof Movement in
Brand Insider on
10/14/2025
CEO & Founder, Ben Witte shares how Recess taps venue and festival partnerships from Soho House to Coachella to meet the demand for zero-proof options and the strategy behind becoming The Surf Lodge's
Official Mocktail.
- CEC Entertainment, Nutrabolt, Tanger Outlets, WPP, Monks Lead Insights at our DOOH Insider Summit in
Brand Insider on
10/21/2025
At our DOOH Summit in Austin, leaders from CEC Entertainment, Tanger Outlets, Nutrabolt, WPP, and Monks shared how they're using creative, data-driven DOOH strategies to boost awareness, influence
behavior, and drive measurable results across campaigns.
- Confessions from USIM's EVP, Media Integration: Podcasts, Testing, and Targeting in
Brand Insider on
10/07/2025
Melissa Sierra shares her take on the brand vs performance debate, the importance of consumer attention, and why every marketer should reserve a budget for testing bold new ideas.
- White Castle's CMO on Leveraging Partnerships and Turning Late-Night Cravings into Night Castle in
Brand Insider on
10/07/2025
Lynn Blashford shares which channels drove buzz for their All Elite Wrestling partnership and how customer feedback inspires their campaigns.