Marcy Quinn Samet is an award-winning growth executive with three decades of expertise in leading marketing and digital transformation strategies for Fortune 100 companies including: IPG, Cigna, GSK, AB InBev, Converse, GM, Coca-Cola, Bissell among others. As the Founder & CMO of LBRB Collective, headquartered in New York City since 2023, Samet is sculpting the growth trajectories of startups and Fortune 100 behemoths alike. By seamlessly blending human insights with data analytics, she has uncovered uncharted revenue streams and crafted captivating value propositions that propel client brands forward with tangible impact. Her journey as a leader is marked by a relentless commitment to modernizing approaches, solving complex business challenges, pioneering innovative technologies and growing teams to reach unprecedented success. Marcy boasts a 90% RFP success rate, a testament to her superpower: an uncanny ability to understand a client’s “ask” and captivating audiences with messaging that truly resonates.