- Money or Power: Marketing's House of Cards Moment in
Brand Insider on
10/29/2025
Medtronic's Senior Paid Media Specialist writes "Marketing has reached a moment, the money or power moment. Should we be prioritizing the tools we use over the people using them?"
- Stone by Stone: Building Brands That Endure in
Brand Insider on
07/29/2025
Medtronic's Senior Paid Media Specialist writes "The world has never been a certain place. It was uncertainty that would lead to building castles and that should lead you to be focusing on your
brand."
- To Succeed With Marketing AI: You Can Either Be First, Be Smarter, or Cheat (Except Don't Cheat!) in
Brand Insider on
07/08/2025
Medtronic's Senior Paid Media Specialist writes "The movie Margin Call might offer some of the best advice for marketers, as AI becomes a permanent part of our industry."
- Your Brand Isn't Built in a Day - Just Ask Rory McIlroy in
Brand Insider on
06/03/2025
Medtronic's Senior Paid Media Specialist writes "Building a brand is hard work. We should also not pretend that the payoff for that hard work will come immediately, rather the payoff will often come
years later."
- Everyone's Talking, But Who's Listening? Rethinking Attention in Modern Marketing in
Brand Insider on
04/29/2025
Medtronic's Senior Paid Media Specialist writes "Maybe attention is something deeper than simply the ability to recall a brand, paying attention allows someone to see how our brand might be able to
impact their lives."
- In a Privacy-First World, Context is the Marketer's Guiding Star in
Brand Insider on
03/13/2025
Medtronic's Senior Paid Media Specialist writes "In a private world where behavior cannot be tracked, we will need to use context to target, listen to our audience, and gain back their trust."
- Marketing Is Not An Exact Science
by
J. Walker Smith
(Planning & Buying Insider on
03/26/2025)
This is a great article about something we do not talk about enough within marketing circles especially in the age of digital "exactness". Digital channels with their analytics give us the feeling we know exactly how people are behaving when really all we "know" is what is tracked by pieces of code in the digital ecosystem.
But so many other problems would become so much easier to face if we started here. Marketing is an inexact art and science, not only is that okay but it SHOULD be how marketing works best.