Micheal Gumbert

Member since December 2021Contact Micheal

Your Brand Isn't Built in a Day - Just Ask Rory McIlroy in Brand Insider on 06/03/2025
Medtronic's Senior Paid Media Specialist writes "Building a brand is hard work. We should also not pretend that the payoff for that hard work will come immediately, rather the payoff will often come years later."
Everyone's Talking, But Who's Listening? Rethinking Attention in Modern Marketing in Brand Insider on 04/29/2025
Medtronic's Senior Paid Media Specialist writes "Maybe attention is something deeper than simply the ability to recall a brand, paying attention allows someone to see how our brand might be able to impact their lives."
In a Privacy-First World, Context is the Marketer's Guiding Star in Brand Insider on 03/13/2025
Medtronic's Senior Paid Media Specialist writes "In a private world where behavior cannot be tracked, we will need to use context to target, listen to our audience, and gain back their trust."

Marketing Is Not An Exact Science by J. Walker Smith (Planning & Buying Insider on 03/26/2025)
This is a great article about something we do not talk about enough within marketing circles especially in the age of digital "exactness". Digital channels with their analytics give us the feeling we know exactly how people are behaving when really all we "know" is what is tracked by pieces of code in the digital ecosystem. But so many other problems would become so much easier to face if we started here. Marketing is an inexact art and science, not only is that okay but it SHOULD be how marketing works best.

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.