Hillary Applegate has built a career identifying emerging shifts in marketing before they become industry standard. Long before social and digital media became central to brand strategy, she recognized their potential to build authentic consumer relationships and accelerate business growth. She has led integrated marketing initiatives across B2B, CPG, and food and beverage, helping organizations modernize their marketing and connect more effectively with evolving audiences. In 2020, Hillary founded Digital HQ, a modern marketing agency that helps Fortune 500 companies and agencies navigate growth through strategic communications, paid media, and executive visibility. Her writing focuses on modern communications, digital marketing, emerging technologies and leadership, offering practical strategies and tactics for building trust, influence and a competitive advantage in an always evolving landscape.