• by Hillary Applegate , 11 hours ago

Most corp feeds are a graveyard of press releases, stock graphics, and jargon no one would ever say out loud.

And yet, millions of dollars are poured into creative teams, content calendars and social tools, only to produce the same forgettable posts.

Here’s the good news: This problem is fixable -- but only if you’re willing to break a few habits.

Corporate social content often dies in the same place it’s born: the approval chain.

A well-intentioned idea goes through legal, compliance, and executive review. By the time it hits “post,” all the personality has been drained out of it.

In a recent study from Rival IQ, business pages on every platform saw engagement rates fall in 2025: Facebook dropped 36%, Instagram 16%, TikTok 34%, and X took the biggest hit at 48%.

Here’s What Corporate Feeds Get Wrong

They prioritize control over connection. Every post gets watered down to protect the brand, but the brand becomes invisible in the process.

They mimic, instead of lead. Trends are copied two months too late. Design systems get reused without purpose.

They neglect the audience. Most feeds are built for internal stakeholders, not real customers.

People Follow Energy

What makes a brand feed compelling?

Not visuals or copy, but conviction. A clear POV. And talking with your audience instead of at them.

Here’s what works:

• Saying something specific
• Sharing why something matters, not just what happened
• Letting creators, employees, or customers be part of the feed, not just the subject of it

According to Sprout Social, 65% of consumers feel more connected to brands that have a robust presence on social media. Forbes also reported 93% of marketers say UGC performs better than branded content, as it is created by real people -- and, as a result, is perceived as more authentic. 

How to Fix Your Corporate Feed

Start with a POV, not a product. What do you believe about your industry? What’s broken? What’s worth fighting for?

Build trust with brand-safe risk. You can be bold without being reckless. Start with language that’s human; visuals that stop the scroll; stories that speak to real-world problems.

Decentralize content creation. Don’t rely on one social manager. Tap creators, employees, customers. Build a pipeline that reflects the ecosystem around your brand.

Shorten the approval loop. Every extra layer of sign-off makes your content 10% less relevant.

Test and learn in real time. Social isn’t print. You’re allowed to iterate. Post, measure, and refine.

And, If Nothing Else, Hand Over the Mic

Empower your executives or creators to show up on their own pages (with guidance).

According to a study from Refine Labs, personal LinkedIn profiles can drive 2.75x more impressions and 5x more engagement than company profiles, so don’t be afraid to lean into your leadership to increase brand visibility.

Bottom Line:

Your corporate social doesn’t have to be boring.

Ditch the safety blanket.

Build a brand that doesn’t just post, but pulses.