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Chris Harihar is an EVP at Mod Op, one of the world's fastest-growing agencies.
CANNES -- I spoke with agency, marketer and tech leaders here to find out what the next version of the business will look like. Here's my take.
The problem, however, is that authenticity is hard to manufacture. What brands really need is "earned authenticity."
Reactions ranging from "Wow, that's clever" to "Wait, that company still exists?" So who has the best OOH ads this year? Who missed the mark? And which ones left us scratching our heads? Let's get into it.
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.