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Ultimately, trust is not just about fulfilling one's ethical responsibilities, it is about realizing the full potential and value of data as well. Trust and understanding about how data was derived leads to greater confidence in its use and better application of it.
Engagement with digital media is not providing the expected emotional benefit. Gen Z increasingly looks to fill the void by a return to real-life experiences.
Jeff:If you would care to reach out to me - Bill@DaddiBrand.com - I would be happy to assist you. Our agency represents Kantar Media.
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.