Joanna Drews

Articles by Joanna All articles by Joanna

• The Next Media Advantage Isn't More Data in Marketing Insider on 09/02/2026
  

  We've created is a Frankenstein of data. Technology built for linear television is now being applied to streaming, and that's where things start to break down.

Comments by Joanna All comments by Joanna

• The Next Media Advantage Isn't More Data by Joanna Drews (Marketing Insider on 09/02/2026)
  

  Hi Ed - I appreciate the feedback always. Due to the use of current technologies that are on par with the consumer experience, our proprietary technology has significant cost effiencies when compared to historical options. P&G is a customer of ours. The day that advertisers want to and can understand this type of granular human behavior is here!    Joanna 

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