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DAVID L. SMITH


Contact MediaPost Editorial
  • Twitter Metrics
    Metrics Insider, David L. Smith - Tuesday, January 13, 2009
    When I first heard of Twitter, I thought about it much li ...
  • Podcasting Killed the Satellite Star
    Metrics Insider, David L. Smith - Tuesday, December 23, 2008
    When satellite radio was approved (spectrum allocated in 1992 and XM a ...
  • Are You Maximizing Your Use Of Targeting?
    Metrics Insider, David L. Smith - Tuesday, December 2, 2008
    Many Web buys are bought on an impression basis. The majority ...
  • ComScore Weighs In On View-Through Proof
    Metrics Insider, David L. Smith - Tuesday, November 18, 2008
    ComScore announced Monday some new proof on the efficacy of view-through ...
  • Time For A Single-Pixel Solution?
    Metrics Insider, David L. Smith - Tuesday, November 4, 2008
    Last Friday, Jim Stern wrote in this blog about the difficulty ...
  • CPA: Trend Or Permanent Move?
    Metrics Insider, David L. Smith - Tuesday, October 21, 2008
    There is, once again, an increase in the market of CPA deal ...
  • Web Video GRPs: Not All Are Equal
    Metrics Insider, David L. Smith - Wednesday, October 8, 2008
    In the world of GRPs. comparability is key. GRPs have several function ...
  • Smartphone Traffic And Device Penetration Close To Critical Mass
    Metrics Insider, David L. Smith - Tuesday, September 23, 2008
    On the advent of the launch of new phones supporting Google's Androi ...
  • Sarah Palin: Chevy Camaro or Edsel?
    Metrics Insider, David L. Smith - Tuesday, September 9, 2008
    The lead article in this week's Ad Age was "GOP gets i ...
  • What I Learned About Web Analytics By Watching The Olympics
    Metrics Insider, David L. Smith - Tuesday, August 26, 2008
    While watching the Olympics, I was struck by similariites between the scori ...
  • How Are You Using Media Research?
    Metrics Insider, David L. Smith - Tuesday, August 12, 2008
    With the introduction of more and more new information sets characterized ...
  • Metrics Standards: Who's In Charge -- And Watching The Store?
    Metrics Insider, David L. Smith - Tuesday, July 22, 2008
    I got a call from a company that I am advising th ...
  • Google Ad Planner Creates Significant Buzz
    Metrics Insider, David L. Smith - Tuesday, July 1, 2008
    The Google Ad Planner announcement last week, timed to the annual A ...
  • Nielsen's Fusion Initiative
    Metrics Insider, David L. Smith - Tuesday, June 24, 2008
    If you are not a reader of Erwin Ephron's Ephron On Med ...
  • Should The Web Have GRPs?
    Metrics Insider, David L. Smith - Friday, June 13, 2008
    As someone who came out of traditional media and who believes i ...
  • Has The Clickthrough Lost Its Relevance?
    Metrics Insider, David L. Smith - Tuesday, May 27, 2008
    At a recent conference, there was renewed conversation about the clickthrough. T ...
  • Attribution Management Revisited
    Metrics Insider, David L. Smith - Tuesday, May 13, 2008
    The piece on viewthrough and how to more accurately measure it ...
  • Quantcast: The Next Generation Of Media Research
    Metrics Insider, David L. Smith - Tuesday, April 29, 2008
    While not a brand-new offering, Quantcast represents the next generation of med ...
  • Media Dashboards: Just Like Pushing the Easy Button? Not!
    Metrics Insider, David L. Smith - Tuesday, April 15, 2008
    For the last couple of years, I have been writing and speaki ...
  • Multi-Analytics Glue
    Metrics Insider, David L. Smith - Tuesday, April 1, 2008
    n last Friday's Metrics Insider, Judah Phillips talked about a "Multi-Channel Analyti ...
  • Media Recession? Probably Not...
    Metrics Insider, David L. Smith - Tuesday, March 18, 2008
    In January, I wrote in this space about the talk of ...
  • Another Note From Barcelona
    Metrics Insider, David L. Smith - Tuesday, February 19, 2008
    Last week I wrote about the International Conference on Online Media Measureme ...
  • A Note From Barcelona
    Metrics Insider, David L. Smith - Tuesday, February 12, 2008
    Actually, I am back in San Francisco today, but I could n ...
  • Cloud Computing: A Solution For Web Analytics?
    Metrics Insider, David L. Smith - Tuesday, January 29, 2008
    One of the major issues for Web media continues to be dat ...
  • Media Cost Projections: Are We Measuring The Right Thing?
    Metrics Insider, David L. Smith - Tuesday, January 15, 2008
    There is a lot of talk about a media recession. The maj ...
  • 'You Guys Should Talk'
    Metrics Insider, David L. Smith - Friday, November 23, 2007
    Randall Rothenberg of the Interactive Advertising Bureau, meet Jim Sterne of t ...
  • Is Last-Click Attribution About To Become A Thing Of The Past?
    Metrics Insider, David L. Smith - Friday, October 19, 2007
    Attribution has always been an issue for ROI-based Internet campaigns. Historically, ...
  • The Most Measurable Medium? We Still Have A Lot To Do!
    Metrics Insider, David L. Smith - Friday, September 14, 2007
    Last week, Josh Chasin wrote about the state of online media metri ...
  • TV And Web, Working Together
    Metrics Insider, David L. Smith - Friday, August 17, 2007
    It is well accepted in the industry that all media are additiv ...
  • TV Sponsorships: Producing Enough Creative?
    MediaDailyNews, David L. Smith - Monday, October 25, 2004
    I saw one of the new AOL spots again in the Wor ...
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