- Twitter Metrics
Metrics Insider, David L. Smith - Tuesday, January 13, 2009
When I first heard of Twitter, I thought about it much like ...
- Podcasting Killed the Satellite Star
Metrics Insider, David L. Smith - Tuesday, December 23, 2008
When satellite radio was approved (spectrum allocated in 1992 and XM and ...
- Are You Maximizing Your Use Of Targeting?
Metrics Insider, David L. Smith - Tuesday, December 2, 2008
Many Web buys are bought on an impression basis. The majority of ...
- ComScore Weighs In On View-Through Proof
Metrics Insider, David L. Smith - Tuesday, November 18, 2008
ComScore announced Monday some new proof on the efficacy of view-through as ...
- Time For A Single-Pixel Solution?
Metrics Insider, David L. Smith - Tuesday, November 4, 2008
Last Friday, Jim Stern wrote in this blog about the difficulty of ...
- CPA: Trend Or Permanent Move?
Metrics Insider, David L. Smith - Tuesday, October 21, 2008
There is, once again, an increase in the market of CPA deals. ...
- Web Video GRPs: Not All Are Equal
Metrics Insider, David L. Smith - Wednesday, October 8, 2008
In the world of GRPs. comparability is key. GRPs have several functions. ...
- Smartphone Traffic And Device Penetration Close To Critical Mass
Metrics Insider, David L. Smith - Tuesday, September 23, 2008
On the advent of the launch of new phones supporting Google's Android, ...
- Sarah Palin: Chevy Camaro or Edsel?
Metrics Insider, David L. Smith - Tuesday, September 9, 2008
The lead article in this week's Ad Age was "GOP gets its ...
- What I Learned About Web Analytics By Watching The Olympics
Metrics Insider, David L. Smith - Tuesday, August 26, 2008
While watching the Olympics, I was struck by similariites between the scoring ...
- How Are You Using Media Research?
Metrics Insider, David L. Smith - Tuesday, August 12, 2008
With the introduction of more and more new information sets characterized as ...
- Metrics Standards: Who's In Charge -- And Watching The Store?
Metrics Insider, David L. Smith - Tuesday, July 22, 2008
I got a call from a company that I am advising that ...
- Google Ad Planner Creates Significant Buzz
Metrics Insider, David L. Smith - Tuesday, July 1, 2008
The Google Ad Planner announcement last week, timed to the annual ARF ...
- Nielsen's Fusion Initiative
Metrics Insider, David L. Smith - Tuesday, June 24, 2008
If you are not a reader of Erwin Ephron's Ephron On Media ...
- Should The Web Have GRPs?
Metrics Insider, David L. Smith - Friday, June 13, 2008
As someone who came out of traditional media and who believes its ...
- Has The Clickthrough Lost Its Relevance?
Metrics Insider, David L. Smith - Tuesday, May 27, 2008
At a recent conference, there was renewed conversation about the clickthrough. The ...
- Attribution Management Revisited
Metrics Insider, David L. Smith - Tuesday, May 13, 2008
The piece on viewthrough and how to more accurately measure it in ...
- Quantcast: The Next Generation Of Media Research
Metrics Insider, David L. Smith - Tuesday, April 29, 2008
While not a brand-new offering, Quantcast represents the next generation of media ...
- Media Dashboards: Just Like Pushing the Easy Button? Not!
Metrics Insider, David L. Smith - Tuesday, April 15, 2008
For the last couple of years, I have been writing and speaking ...
- Multi-Analytics Glue
Metrics Insider, David L. Smith - Tuesday, April 1, 2008
n last Friday's Metrics Insider, Judah Phillips talked about a "Multi-Channel Analytics ...
- Media Recession? Probably Not...
Metrics Insider, David L. Smith - Tuesday, March 18, 2008
In January, I wrote in this space about the talk of a ...
- Another Note From Barcelona
Metrics Insider, David L. Smith - Tuesday, February 19, 2008
Last week I wrote about the International Conference on Online Media Measurement ...
- A Note From Barcelona
Metrics Insider, David L. Smith - Tuesday, February 12, 2008
Actually, I am back in San Francisco today, but I could not ...
- Cloud Computing: A Solution For Web Analytics?
Metrics Insider, David L. Smith - Tuesday, January 29, 2008
One of the major issues for Web media continues to be data. ...
- Media Cost Projections: Are We Measuring The Right Thing?
Metrics Insider, David L. Smith - Tuesday, January 15, 2008
There is a lot of talk about a media recession. The major ...
- 'You Guys Should Talk'
Metrics Insider, David L. Smith - Friday, November 23, 2007
Randall Rothenberg of the Interactive Advertising Bureau, meet Jim Sterne of the ...
- Is Last-Click Attribution About To Become A Thing Of The Past?
Metrics Insider, David L. Smith - Friday, October 19, 2007
Attribution has always been an issue for ROI-based Internet campaigns. Historically, ad ...
- The Most Measurable Medium? We Still Have A Lot To Do!
Metrics Insider, David L. Smith - Friday, September 14, 2007
Last week, Josh Chasin wrote about the state of online media metrics ...
- TV And Web, Working Together
Metrics Insider, David L. Smith - Friday, August 17, 2007
It is well accepted in the industry that all media are additive. ...
- TV Sponsorships: Producing Enough Creative?
MediaDailyNews, David L. Smith - Monday, October 25, 2004
I saw one of the new AOL spots again in the World ...
