- Goodbye for now...
Online Spin, David L. Smith - Friday, June 27, 2003
Quincy Jones wrote that "Everything Must Change." In my book, change ...
- Media Impressionism
Online Spin, David L. Smith - Friday, June 20, 2003
At the iMedia Summit in Scottsdale last month, Andrew Heyward, President, C ...
- Media Impressionism
Online Spin, David L. Smith - Friday, June 13, 2003
At the iMedia Summit in Scottsdale last month, Andrew Heyward, President, C ...
- The Inevitable Seasonality
Online Spin, David L. Smith - Friday, June 6, 2003
Everywhere I go, people want to know if the turnaround is happenin ...
- Wireless Musings
Online Spin, David L. Smith - Friday, May 30, 2003
At E3 a couple of weeks ago one of the amazing da ...
- Online Reach and Frequency: What We Need Done Now
Online Spin, David L. Smith - Thursday, May 22, 2003
Over the past two years, my major project vis a vis indust ...
- Planning Consolidation Needs To Be Revisited
Online Spin, David L. Smith - Friday, May 9, 2003
As usual, the iMedia Summit (this one was at The Camelback I ...
- Customization: Wave of the Future?
Online Spin, David L. Smith - Friday, May 2, 2003
Sometimes it is fun to get past the day-to-day problems and thi ...
- Time To Define Competitive Protection?
Online Spin, David L. Smith - Friday, April 25, 2003
Yesterday a client asked a logical question that had no easy answe ...
- Making The Case For Spending Levels
Online Spin, David L. Smith - Friday, April 11, 2003
OK. We've gotten to the point where many advertisers accept that t ...
- Paid Content: The latest trend?
Online Spin, David L. Smith - Friday, April 4, 2003
One great thing about history, it keeps coming back around. In t ...
- Marketing Logistics Revisited
Online Spin, David L. Smith - Friday, March 28, 2003
Two short years ago (seems like light years) I wrote an artic ...
- Friday Musings
Online Spin, David L. Smith - Thursday, March 20, 2003
I find myself in a quandary. Every Thursday, I write about ...
- Panacea Or A Good Tool?
Online Spin, David L. Smith - Friday, March 14, 2003
I know that we have had some bad times, but sometimes t ...
- A Small Step And A Giant Leap
Online Spin, David L. Smith - Friday, March 7, 2003
In a rather quiet announcement last week, Interep Interactive announced that th ...
- A Call for Involvement
Online Spin, David L. Smith - Friday, February 28, 2003
On Monday of this week, the first meeting of the ARF Onli ...
- What's The Sense In Standardization?
Online Spin, David L. Smith - Monday, February 10, 2003
My respected colleague Erwin Ephron published an article last week on h ...
- Upfront Market: What Do We Have To Do To Make It Cross-Media
Online Spin, David L. Smith - Monday, February 3, 2003
The other night at dinner, a fellow media maven asked me ...
- Is It The Promise Of The Internet Or The Promise Of Synergy?
Online Spin, David L. Smith - Monday, January 27, 2003
Talking with one of my board members yesterday, he did the ki ...
- Everything We Know is Wrong, Part II
Online Spin, David L. Smith - Monday, January 13, 2003
My family went to Thailand for Christmas. The cultural differences that ...
- Looking Back Part 2 - Learning From the Year 2002
Online Spin, David L. Smith - Monday, January 6, 2003
Last time, before I disappeared with the family for several weeks ...
- Looking Back - Learning from the year 2002
Online Spin, David L. Smith - Sunday, December 8, 2002
The writing I do produces a lot of learning. And it do ...
- Total Cost of Service: The Concept Media Agencies Should be Offering
Online Spin, David L. Smith - Monday, December 2, 2002
I believe that clients ought to be evaluating their media services (a ...
- The 2% Solution: Enough to Kill Growth?
Online Spin, David L. Smith - Monday, November 25, 2002
In discussions with senior media and management personnel at top agency a ...
- Web Reach and Frequency: Game Over or More Study?
Online Spin, David L. Smith - Monday, November 18, 2002
It seems like, everywhere I go, I am asked about Web Rea ...
- The Service Convergence
Online Spin, David L. Smith - Monday, November 11, 2002
Last week at the IAB Leadership Conference, the Morning Keynote Speaker w ...
- Spam - Be A Part Of The Solution Or Be A Part Of The Problem
Online Spin, David L. Smith - Monday, November 4, 2002
Last summer, I wrote a piece for the Online Spin entitled "Se ...
- AOL and Pop-ups - Which Side Are They On?
Online Spin, David L. Smith - Monday, October 28, 2002
AOL’s recent ban on third party pop-ups is interesting. It smells li ...
- Are Optimizers Worthwhile?
Online Spin, David L. Smith - Monday, October 14, 2002
We have written before about the value of online media optimization. F ...
- A Mainstream Move For Magazines
Online Spin, David L. Smith - Monday, October 14, 2002
I could not help but notice the trend these past several wee ...
