- The Blue Toyota Syndrome: Are You An Unwitting Victim?
Online Spin, David L. Smith - Sunday, October 6, 2002
Recently we were discussing search with a client. I guess that Goog ...
- When Will the Mainstream Media Adopt Sequential Liability?
Online Spin, David L. Smith - Monday, September 23, 2002
I received a form letter last week from Time Inc. The purpo ...
- Caution: This issue of Online Spin is NOT about Pop-ups (or, Selling From A Client Perspective)
Online Spin, David L. Smith - Monday, September 16, 2002
It seems lately that everyone (including yours truly) has been having ...
- Pop-ups Are Here to Stay
Online Spin, David L. Smith - Monday, September 9, 2002
Nielsen//NetRatings reported last week that less than 10% of marketers use pop-up ...
- Making Internet Advertising Media Work Affordable
Online Spin, David L. Smith - Tuesday, August 27, 2002
Much has been written about the inefficiencies of buying and selling Intern ...
- Lesson From The Web--What The Next Generation Will Expect
Online Spin, David L. Smith - Monday, August 19, 2002
We can only speculate about the future. But given the lessons ...
- September 11: National Time-Out Day?
Online Spin, David L. Smith - Monday, August 12, 2002
As we get closer to September 11, many of us are reflecti ...
- Frequency Capping - Not Ready For The Future?
Online Spin, David L. Smith - Monday, August 5, 2002
As we approach the reality of reach and frequency programs in t ...
- Send Me Your Stories
Online Spin, David L. Smith - Wednesday, July 31, 2002
I’m writing today about something that has been stuck in my cr ...
- Are Cross Media Deals Dead?
Online Spin, David L. Smith - Monday, July 22, 2002
Are cross media deals dead? Or is it just too early ...
- Agency Commissions - Another Standard the Web Needs to Adopt
Online Spin, David L. Smith - Monday, July 15, 2002
Why is it, in the face of this overwhelming desire for standar ...
- Stock Prices And CPMs: Is There A Relationship?
Online Spin, David L. Smith - Monday, July 8, 2002
Stock prices are in the dumper. We have burned all of t ...
- Let’s Get Ready To Do Business… Again (Part II)
Online Spin, David L. Smith - Monday, July 1, 2002
Last week I talked about the resurgence either happening or about ...
- Let’s Get Ready to Do Business… Again
Online Spin, David L. Smith - Monday, June 24, 2002
Everywhere I go lately, Interactive business turnaround is discussed. What can ...
- Optimizing R/F via Ad Serving
Online Spin, David L. Smith - Monday, June 17, 2002
The growing move towards Reach and Frequency-based buying means a whole n ...
- Business Media Newsletter Disses Consumer Research by OPA
Online Spin, David L. Smith - Monday, June 10, 2002
Last month, a “news” article by BusinessMedia, “reported” that the OPA Stu ...
- The Billings Scam
Online Spin, David L. Smith - Monday, June 3, 2002
Exaggerated billings claims have been around since before we had the GR ...
- If Search is So Hot, Where's the Strategy?
Online Spin, David L. Smith - Monday, May 20, 2002
One of the topics at the iMedia conference in New Mexico la ...
- Conspiracy Theory Or Federal Incompetence?
Online Spin, David L. Smith - Monday, May 13, 2002
Several months ago, the Feds got NetRatings Inc. to agree to canc ...
- Clutter and Size Differential: Where are the Studies?
Online Spin, David L. Smith - Monday, May 6, 2002
Sometimes it seems like the Web is trying to replace readers p ...
- 8 Steps to Making The Model Work
Online Spin, David L. Smith - Monday, April 29, 2002
Top media managers of major media agency independents contend they “don’t kn ...
- Digital Heroes, or Everybody’s An Online Buyer
Online Spin, David L. Smith - Monday, April 22, 2002
In our world, everybody’s an online buyer. It doesn’t matter who th ...
- Accounting for the Total Value of non-CPM Buys
Online Spin, David L. Smith - Monday, April 15, 2002
As direct response online campaigns become more prevalent, the need for accurate ...
- Online Process Audit - Can You Pass the Test?
Online Spin, David L. Smith - Monday, April 8, 2002
Recently, a major corporation inquired about services related to auditing their vario ...
- Nothing Replaces an In-Person Meeting
Online Spin, David L. Smith - Monday, April 1, 2002
As I start writing for this new (for me) venue “Online Spin ...
- A New Planning Organization
MediaDailyNews, David L. Smith - Monday, March 4, 2002
The agency media department business continues to change as it grows, especial ...
- Some Principles to Work By
MediaDailyNews, David L. Smith - Monday, February 25, 2002
What would you say about a company whose goals included phrases li ...
- Piercing The Agency Media Operation
MediaDailyNews, David L. Smith - Monday, February 18, 2002
A couple of weeks ago, a sales person voiced a concern relati ...
- The Hangover
MediaDailyNews, David L. Smith - Monday, February 11, 2002
It is great to talk about what the business should be ...
- How Does The Web Compete With TV?
MediaDailyNews, David L. Smith - Monday, February 4, 2002
Last week over dinner at Pebble Beach, courtesy of Yahoo!, a numb ...
