- Why Is IM Not A Major Ad Factor Yet?
MediaDailyNews, David L. Smith - Monday, January 28, 2002
Why is IM (Instant Messaging) not yet a major advertising venue ...
- Magic Lantern Impedes Privacy, Handcuffs Anti-Virus Programs, Endangers Ad Model
MediaDailyNews, David L. Smith - Friday, January 25, 2002
Today, David talks about a new government initiative called Magic Lantern. ...
- New Models For CPA Deals
MediaDailyNews, David L. Smith - Monday, January 14, 2002
Flash bulletin: There is a lot of unsold inventory out there. Furthe ...
- Starting Over
MediaDailyNews, David L. Smith - Monday, January 7, 2002
The New Year is often thought of as a time for n ...
- Keeping the Impression Redux
MediaDailyNews, David L. Smith - Monday, December 17, 2001
We knew the impression was a hot topic. We didn't know ...
- Why The Impression Should Remain The Basic Unit of Measurement
MediaDailyNews, David L. Smith - Monday, December 3, 2001
Last week, Jim Meskauskas published the second of a two-part treatise ...
- What Do We Have to Do to Simplify the Business?
MediaDailyNews, David L. Smith - Monday, November 26, 2001
David reviews the iMedia Summit. There was a lot of optimism abo ...
- How Web Services Will Change Marketing... Again
MediaDailyNews, David L. Smith - Monday, November 19, 2001
Get ready. The next big thing is upon us. It is call ...
- Tastes Great, Less Filling!
MediaDailyNews, David L. Smith - Monday, October 15, 2001
The debate over whether the web is a direct response or ...
- What About The Kids?
MediaDailyNews, David L. Smith - Monday, September 24, 2001
Over the past several decades, our children have been subjected to ...
- The Best Revenge - Keep The Economy Going
MediaDailyNews, David L. Smith - Monday, September 17, 2001
The terrorists tried to strike at us in two ways: politically a ...
- The Future Is Now
MediaDailyNews, David L. Smith - Friday, September 7, 2001
Hi, this is your resident optimist. With some real good news ...
- Targeting On The Web: Are We Fooling Ourselves?
MediaDailyNews, David L. Smith - Monday, August 27, 2001
The concept of targeting has been huge on the web, at lea ...
- Post Impression Rules The Day... Again
MediaDailyNews, David L. Smith - Monday, August 6, 2001
You may have seen reports of the Engage Online Advertising Report dat ...
- Viral Marketing: This Year's Pet Rock
MediaDailyNews, David L. Smith - Monday, July 16, 2001
Viral marketing is all the rage and has been so for so ...
- Marketing Logistics - A Concept Whose Time Has Come
MediaDailyNews, David L. Smith - Monday, July 9, 2001
We talk about Marketing strategy and marketing tactics. Interestingly, we get o ...
- The Physical Last Mile
MediaDailyNews, David L. Smith - Monday, June 11, 2001
A lot has been written lately about the last mile. This ...
- Time to Define The Online Impression
MediaDailyNews, David L. Smith - Monday, May 14, 2001
Last month we wrote about online metrics and the need for implementati ...
- Email: Waste Of Time Or Killer App?
MediaDailyNews, David L. Smith - Monday, April 30, 2001
Last week, a piece of research inferred that managing email was ...
- Online Media Metrics: Time To Put A Stake In The Ground
MediaDailyNews, David L. Smith - Monday, April 2, 2001
The Web suffers from not having standardized media metrics that are comparab ...
- This Is Not The End...
MediaDailyNews, David L. Smith - Monday, March 12, 2001
There is a lot of talk these days of doom and gloo ...
- The New Metric For Success: CPW
MediaDailyNews, David L. Smith - Monday, February 19, 2001
We all know (or should know) by now that CPC is dea ...
- Banner Serving: Is There A Future?
MediaDailyNews, David L. Smith - Monday, January 8, 2001
The "banner serving industry" is headed for a fall if they ...
- The New Media Agency
Media Magazine, David L. Smith - Friday, May 24, 2002
In March, I wrote an article for MediaPost’s MediaDailyNews (see MediaDailyNews Archiv ...
- Cum on Feel the Noize
Media Magazine, Brian Maihack, David L. Smith - Monday, March 2, 2009
When we first heard of twitter, we thought about it much li ...
- Media for a New World: The New Media Agency
OMMA Magazine, David L. Smith - Friday, June 21, 2002
In March, I wrote an article for MediaPost’s MediaDailyNews (see MediaDailyNews Archiv ...
- Media for the Online World: Lessons We Have Learned
OMMA Magazine, David L. Smith - Friday, June 7, 2002
Have a plan, not just an idea. Too many web companies we ...
- "Advertising Is What Works"
OMMA Magazine, David L. Smith - Tuesday, September 4, 2001
Viral marketing is all the rage and has been so for so ...
