Mike Kunz

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• Creative Is The No. 1 Performance Lever For Growth in Marketing Insider on 09/30/2026
  

  Strong creative wins more conversions at lower cost. Platforms reward strong creative with cheaper distribution, higher engagement and access to higher-quality audiences.

Comments by Mike All comments by Mike

• Creative Is The No. 1 Performance Lever For Growth by Mike Kunz (Marketing Insider on 09/30/2026)
  

  Thanks, Frank! I'll also add that creative is also an optomization lever - good creative is required to win quality bids as well these days. Without good creative you start losing opportunities to even reach quality customers. 

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