There's tons of new digital video programming from over-the-top TV, cable, and broadcast networks. But how much is too much? Read the whole story
A YuMe report released on Tuesday highlights increasing customer awareness and preference for vertical video, both as a content and advertising format. Read the whole story
Some 60% of Facebook users say they view at least one branded video a day. More notable, a majority of consumers say watching a … Read the whole story
Not long ago, we were in a television world where the most loyal program viewers were also the most attentive commercial viewers. Today, the … Read the whole story
Apple is following Google's lead into ad blocking. At its global developer's conference, Apple said the latest version of its Safari Web browser won't … Read the whole story
The truth from transparency and real-time data will set marketers free from the fear of wasting budgets, insists Anda Gansca, CEO and co-founder at … Read the whole story
The Association of National Advertisers is urging Congress to preserve a longstanding tax code provision that allows companies to deduct all ad expenses. Read the whole story
The U.S. Supreme Court on Monday agreed to decide whether law enforcement authorities must obtain a warrant before obtaining cell phone records that reveal … Read the whole story
Revolving around the broad question "What if?" the effort is designed to position the pin-based social network as the perfect platform to take risks, … Read the whole story
Aiming to ensure native ad impressions are protected from fraud, Adyoulike said it integrated anti-fraud technology from Integral Ad Science (IAS). The native ad-tech … Read the whole story
Account-based marketing provider Madison Logic, which was acquired by Clarion Capital Partners late last year, said it appointed David Bell as an independent director … Read the whole story
Tremor Video named Mark Zagorski, formerly of Nielsen eXelate, its new CEO and said he will join the board. Read the whole story
To reach one of the most targeted audiences imaginable -- sophisticated computer coders -- data analytics startup Uptake is using one of the most … Read the whole story