Social Media Insider
by Erik Sass, Staff Writer
Most of the country's top CEOs aren't active on social media - they don't even have social-media accounts (dormant or otherwise). That's according to a new survey of Fortune 500 … Read the whole story
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by Tobi Elkin
Continuing its efforts to promote itself as privacy-friendly, Apple made an announcement this week that its Safari browser will block autoplay video ads and … Read the whole story
COMMENTARY
by Craig Benner
One of the biggest challenges for advertisers today is figuring out how to reach consumers across their multiple devices, from smartphones to tablets to … Read the whole story
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by Wendy Davis
The BROWSER Act "would erase $340 billion in advertising revenue from American websites over the next five years," NetChoice contends. Read the whole story
by Wayne Friedman
New media video addressable ad-tech company one2one Media is courting movie studios seeking consumers who are highly likely to watch movies on-demand. Read the whole story
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by Philip Rosenstein
Drawbridge announced it's adding data segments from the app-based mobile audience platform PushSpring to its cross-device advertising platform. PushSpring's 250 demographic, lifestyle and interest-based … Read the whole story
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by Gavin O'Malley
No matter how young and cool its user base, Snap knows it needs better ad technology to win over Madison Avenue. The "camera company" … Read the whole story
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by Tobi Elkin
Programmatic ad platform PulsePoint on Wednesday launched Story by PulsePoint, a new iteration of its content marketing platform. The company said the platform, which … Read the whole story
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by Gavin O'Malley
The new gadget is expected to begin selling in December for $349. Synced directly with Siri and Apple Music, the powerful speaker will play … Read the whole story
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by Tobi Elkin
Video content creation isn't cheap, so what's the recipe for success in monetizing video? And what's the strategy for creating video content for all … Read the whole story
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by Wendy Davis
Online retailer Amazon, browser developer Mozilla, tech incubator Y Combinator and social news site Reddit are among dozens of Web companies that are planning … Read the whole story
by Erik Sass
On Monday (6/5), Apple promoted its new iPad Pro model with a 15s YouTube video, titled, "A whole new kind of computer." The video … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The Internet of Things will make it easier for many people to participate in a connected life, but not everyone is interested in that … Read the whole story