Led by China, Asia-Pacific countries are at the forefront of mobile ad growth globally. Much of the growth is thanks to the Chinese/Lunar New Year, which fell on January 28, … Read the whole story
In line with the excitement and apprehension building around Comey's testimony, Twitter and Bloomberg have teamed up to stream the hearing live to the … Read the whole story
Family members of people killed in an attack in Jordan shouldn't be able to proceed with a lawsuit accusing Twitter of encouraging terrorism, the … Read the whole story
Advertising in OTT offers the sight, sound and motion of a traditional TV ad experience, combined with the targeting, measurement and engagement of digital. … Read the whole story
Higher-than-expected Internet advertising business in 2017 will more than compensate for TV ad declines -- including all platforms, broadcast, cable, and TV stations. Gains … Read the whole story
Aiming to help marketers improve audience targeting, data giant Acxiom said it will integrate its data with LinkedIn data. Acxiom said the integration will … Read the whole story
"It is plain that our clients were blocked from your account on the basis of their viewpoints," the Knight First Amendment Institute says in … Read the whole story
Marketers can now target individual consumers in Google search queries even when they don't have the correct email address in their customer database using … Read the whole story
CMOs should worry less about conjoining these two and spend more time thinking across disciplines and pulling the best from both worlds. Read the whole story
As Telenor, its new owner, grows more involved, Tapad named Sigvart Voss Eriksen its new CEO, succeeding Are Traasdahl. Voss Eriksen previously held the … Read the whole story