Mobile Insider
by Gavin O'Malley, Staff Writer
As its star has risen, Instagram has become a hotbed of shady marketing tactics, and influencers who specialize in blurring the line between their personal and paid-for product preferences. The … Read the whole story
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by Laurie Sullivan
The $3.7 billion jump represents the second-highest quarter of all time and follows on the heels of the industry's strongest quarter on record, which … Read the whole story
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by Philip Rosenstein
After a successful beta integration with Google's DoubleClick Exchange Bidding (EB) program, Smaato, the mobile-only programmatic advertising platform, will open its doors to hundreds … Read the whole story
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by Gavin O'Malley
Promising to be more transparent, Facebook is allowing a select group of advertisers to see a list of potential publisher destinations. Read the whole story
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by Tobi Elkin
It's been slightly over a year since the Association of National Advertisers (ANA) released its report on the state of media transparency in the … Read the whole story
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by Tobi Elkin
Amazon's new Advertiser Audiences tool enables advertisers to upload audience lists and loyalty data to enable audience matching and lookalike modeling. Read the whole story
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by Tobi Elkin
DataXu and Placed, a provider of location-based attribution services, on Thursday said they have partnered on a solution enabling DataXu's brand and agency customers … Read the whole story
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by Philip Rosenstein
Marketers can now target audiences based on page-level demographic data, predicted viewability and brand protection parameters on ad-tech provider Centro's demand-side platform (DSP) -- … Read the whole story
by Erik Sass
Between Monday (6/12) and Tuesday (6/13), Nintendo tracked a 691% increase in digital engagements. Supporting this uptick in digital activity was a new official … Read the whole story