Mobile Insider
As its star has risen, Instagram has become a hotbed of shady marketing tactics, and influencers who specialize in blurring the line between their personal and paid-for product preferences. The … Read the whole story
The $3.7 billion jump represents the second-highest quarter of all time and follows on the heels of the industry's strongest quarter on record, which … Read the whole story
After a successful beta integration with Google's DoubleClick Exchange Bidding (EB) program, Smaato, the mobile-only programmatic advertising platform, will open its doors to hundreds … Read the whole story
Promising to be more transparent, Facebook is allowing a select group of advertisers to see a list of potential publisher destinations. Read the whole story
It's been slightly over a year since the Association of National Advertisers (ANA) released its report on the state of media transparency in the … Read the whole story
Amazon's new Advertiser Audiences tool enables advertisers to upload audience lists and loyalty data to enable audience matching and lookalike modeling. Read the whole story
DataXu and Placed, a provider of location-based attribution services, on Thursday said they have partnered on a solution enabling DataXu's brand and agency customers … Read the whole story
Marketers can now target audiences based on page-level demographic data, predicted viewability and brand protection parameters on ad-tech provider Centro's demand-side platform (DSP) -- … Read the whole story
Between Monday (6/12) and Tuesday (6/13), Nintendo tracked a 691% increase in digital engagements. Supporting this uptick in digital activity was a new official … Read the whole story
