Snap just announced a two-year content-development deal with Time Warner, yet analysts say it's less about awesome content for the "camera company" and more about TV networks trying to keep … Read the whole story
AT&T's planned $85 billion merger with Time Warner will lead to "higher prices, fewer choices, and worse service for consumers," 11 senators warn in … Read the whole story
National TV improved 2%, with broadcast up 1% and cable adding 2%. Spot TV buying tacked on a big 21% hike and syndication added … Read the whole story
"If you don't have your ad viewed, you are dead," Weed told a Cannes audience on Wednesday. He wants advertisers to "join up the … Read the whole story
Email came in second when respondents were asked for their most valuable ad formats. The single more popular one was coupon links. Read the whole story
Touting itself as privacy-friendly, Mozilla has launched an Android version of its Firefox Focus mobile browsing app, which blocks third-party ad trackers by default. Read the whole story
Compared to their free counterparts, Super Hearts are larger, animated and, according to Periscope, "more fun to give," pitches the company. Before sending Super … Read the whole story
Cross-platform tracking and attribution solutions provider Barometric on Tuesday announced partnerships with Commerce Signals, Alphonso and Mobiquity Networks. Through collaborations with these three ad-tech … Read the whole story
SpotX said it has partnered with Immersion Corp., a developer of haptic technology, to bring haptic-responsive video advertising opportunities to market at scale on … Read the whole story
Aiming to tackle the challenge of cross-channel identity and attribution in marketing, the Data & Marketing Association (DMA) said it has formed the Structured … Read the whole story
In the world of wearables, connected watches are taking the lead. The number of wearable connected devices hitting the market is expected to nearly … Read the whole story