PolicyBlog
by Wendy Davis, Staff Writer
The ANA is seeking to rally opposition to a proposed California law that would require broadband providers to obtain consumers' opt-in consent before drawing on their online browsing history for … Read the whole story
by Wayne Friedman
Nielsen says its Digital Ad Ratings will now provide cross-device measurement of advertising audiences on YouTube across all computer systems and mobile devices. Read the whole story
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by Laurie Sullivan
The shift in trust is the most surprising finding from the study, and consumers are most influenced to make a purchase after viewing a … Read the whole story
by Laurie Sullivan
YouTube CEO Susan Wojcicki unveiled several new features at VidCon Thursday including the ability to search, share content and work in virtual reality. The … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A University of Oxford's Computational Propaganda Research Project reported on by MediaPost says basically that much of what folks are seeing in their social … Read the whole story
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by Wendy Davis
Comcast is facing a new lawsuit accusing it of putting the small Texas-based provider Telecom Cable out of business by "cutting its lines and … Read the whole story
COMMENTARY
by Larissa Faw, Staff Writer
Director Ron Howard joined NFL Patriots owner Robert Kraft and WPP CEO Martin Sorrell for a wide-ranging discussion at Cannes on Friday. Read the whole story
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by Tobi Elkin
At Cannes, Amazon may have dominated conversation during the week-long ad industry schmoozefest, but data, creative, and building relationships with consumers through storytelling were … Read the whole story
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by Gavin O'Malley
Over the next decade, the tech titan now endeavors to "give people the power to build community and bring the world closer together." To … Read the whole story
COMMENTARY
by Martin Kratky-Katz, Op-Ed Contributor
This month, Google said it would add an ad blocker to Chrome early next year and add services for publishers and advertisers to support … Read the whole story
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by Tobi Elkin
Triton Digital has launched Yield-Op, a supply-side platform (SSP) built specifically for digital audio. The platform, built to meet the Interactive Advertising Bureau's OpenRTB … Read the whole story
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by Philip Rosenstein
Celtra announced a $15 million investment led by WPP and Unilever Ventures this week. WPP and Unilever have positioned themselves to use Celtra's creative … Read the whole story
by Erik Sass
On Wednesday (6/21), HBO uploaded a trailer for Game of Thrones Season 7 to it's official YouTube channel, using the hashtag #WinterIsHere. The trailer … Read the whole story
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by Wayne Friedman
Data integration is available starting this week for Mediaocean's Spectra OX and DS local TV broadcast systems, and later for DARE, a system that … Read the whole story