Continuing its efforts to out-Snap Snap, Facebook is now inviting Messenger users to add animated reactions, filters, masks and other effects to their video … Read the whole story

Podcast advertising revenues in the U.S. have grown 73% between 2015 and 2016, with a projected increase of 85% this year, according to the … Read the whole story

Impact Radius, a digital advertising software-as-a-service platform, and LiveRamp on Tuesday announced a partnership in which the two will integrate client engagement data, sharing … Read the whole story

In a new deal announced Tuesday, IQ Media and Lotame are partnering to provide insights into audience behavior resulting from a TV ad, and … Read the whole story

A watchdog told fast-growing German grocery chain Aldi to revise ads promising 50% savings. Read the whole story

Dozens of celebrities who hawk products on Instagram still fail to adequately disclose that their endorsements are paid ads, despite receiving reminders from the … Read the whole story

Blockchain technology can increase advertising transparency and improve data security, as well as streamline the digital advertising supply chain. This is something media agencies … Read the whole story

Tech companies Facebook, Microsoft, Twitter, and YouTube are launching a new initiative aimed at removing extremist propaganda. Read the whole story

Twitter said it will turn to ad tech to help it jump-start growth. Last week at the Cannes Lions festival, company CEO Jack Dorsey … Read the whole story

Fashion brand Tommy Hilfiger is using Teads technology for its TMY.GRL chatbot. Read the whole story

Bringing publishers and brands closer together also results in the most immediately beneficial outcome: reducing the dreaded bloat that comes from too much ad … Read the whole story

Smart publishers are also beginning to embrace AI. They are weaving it into the core of their business - to inform and improve content, … Read the whole story