Mobile Insider
by Gavin O'Malley, Staff Writer
Apps may seem very 2010, but it's hard to overstate the opportunities that lie ahead for enterprising developers. Worldwide, the app economy will mushroom from $1.3 trillion last year to … Read the whole story
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by Wayne Friedman
Analysis from MoffettNathanson, based on Magna Global estimates, forecasts that U.S. Internet/online video will see a 24% average annual ad revenue growth rate, rising … Read the whole story
COMMENTARY
by Aleck Schleider , Columnist
In today’s digital marketing world, data is everywhere. According to eMarketer, nearly 40% of executives say they have spent over $100 million on data … Read the whole story
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by Tobi Elkin
A new global report finds that media quality or the lack thereof is having a significant impact on digital media spend. The research, undertaken … Read the whole story
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by Philip Rosenstein
The Media Rating Council (MRC) began auditing measurements released by Google's YouTube platform in February 2017. On Wednesday, the MRC reported on the status … Read the whole story
by Philip Rosenstein
Food Network has updated its Alexa app for use with Amazon Echo Show, the new Alexa-enabled device with a screen. Consumers can now view … Read the whole story
by Gavin O'Malley
The Trustworthy Accountability Group (TAG) this week is rolling out a new resource for piracy-minded marketers. The tool has identified more than 8,000 apps … Read the whole story
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by Wendy Davis
State lawmakers in Illinois have passed a bill requiring app developers, ad networks and other companies to obtain people's opt-in consent before collecting or … Read the whole story
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by Wendy Davis
A federal law that limits companies' ability to collect data from children applies to businesses that gather data from connected toys and other devices, … Read the whole story
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by Philip Rosenstein
The terms of the deal were not made public when NinthDecimal announced on Thursday it was buyingfmobile audience platform MoLOGIQ. The takeover further entrenches … Read the whole story
by Tobi Elkin
Kargo named Adam Irlando to the role VP of Programmatic Sales focusing on the Eastern U.S. Irlando comes to Kargo from Xaxis. Read the whole story
by Philip Rosenstein
Tyler Kelly, the fourth employee hired at Centro and most recently senior vice president of client development, will become president. Scott Neslund will be … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Appliances and garden supplies are two categories in which Amazon leads in search clicks, although it may come as a surprise to marketers. Analyzing … Read the whole story