The first set of metrics is intended to inform interactions with ads such as landing page views, breakdowns of pre-impression activity, and interactions with … Read the whole story

The calculations of revenue expected to be driven by artificial intelligence continue to grow. Growth is expected to be strong across nearly every industry, … Read the whole story

While everybody in the digital advertising industry is aware of bots that simulate human clicks in order to drive up payments in cost-per-click deals, … Read the whole story

Slowly but surely, Twitch is expanding into content categories other than video games. In fact, Twitch's mobile app has now been downloaded more than … Read the whole story

A federal judge has refused to authorize Google to immediately appeal his ruling in a battle over whether the company's facial recognition technology violates … Read the whole story

Our industry has two big problems. First, there's the confusion of too many, then the problem of too few. Read the whole story

The cyberattacks on WPP should serve as a wake-up call to the advertising industry and its executives who thought data and information about brands … Read the whole story