RTBlog
by Philip Rosenstein, Staff Writer
Blockchain technology is where ad tech may turn next to address many of the pesky problems that come with programmatic marketing. Using this disruptive technology, marketers may be able to … Read the whole story
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by Tobi Elkin
MediaRadar's 2016 Consumer Advertising Report, which analyzed ad spend and ad buying patterns among marketers, found that programmatic ad buying declined 12% in Q1 … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Interactive advertising based on real data that personalizes the message can typically keep the interest of consumers longer because they become part of the … Read the whole story
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by Wendy Davis
Google and Facebook plan to join Amazon, Mozilla and hundreds of other web companies in an effort to rally support for net neutrality. Read the whole story
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by Wendy Davis
A California online privacy bill that would limit broadband providers' ability to serve ads to subscribers based on their web-browsing history advanced this week, … Read the whole story
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by Laurie Sullivan
Reports surfacing of a failed relationship between the founders of Uber and Google suggest reasons other than the patent for the feud and lawsuit. Read the whole story
by Gavin O'Malley
Revenue should be up 18% annually during the quarter, per the company. For its bottom-line boost, Samsung points to the success of its Galaxy … Read the whole story
by Chase Martin
Google just launched a platform for creating 3D objects in virtual reality. The platform, called Blocks, was developed as a tool to bring simple … Read the whole story
by Laurie Sullivan
Audioburst is building an audio search engine, scheduled to launch in August, that will work like google.com. Read the whole story