Social Media Insider
by Erik Sass, Staff Writer
Social media was a central pillar of Trump's long-shot, outsider campaign for the presidency, allowing him to succeed where conventional wisdom said he would fail. And he's not about to … Read the whole story
by Gavin O'Malley
Looking to strengthen another revenue stream, Facebook is expanding its Messenger ad program to businesses around the world. The company is also inviting businesses … Read the whole story
COMMENTARY
by Amanda Bleich, Op-Ed Contributor
A recent study by BrightRoll found that 96% of advertisers are concerned about their ads appearing beside fake news when they buy media programmatically. … Read the whole story
by Tobi Elkin
Ad spending for addressable TV and programmatic TV (PTV) is expected to grow in the U.S. by double digits through 2019, according to an … Read the whole story
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by Wendy Davis
Seven critics of President Donald Trump who say they were blocked by him on Twitter are suing to restore their access to his account … Read the whole story
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by Wendy Davis
California privacy bill "would treat a person's medical history in the same way as information about her pizza topping preferences," the ANA argues in … Read the whole story
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by Tobi Elkin
While Google has been busy trying to address the brand-safety issues concerning YouTube that surfaced earlier this year -- and holding marketers' hands in … Read the whole story
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by Tobi Elkin
Foursquare and Pandora said they're partnering to bring offline measurement with Attribution by Foursquare to Pandora's suite of digital and streaming ads including audio, … Read the whole story
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by Tobi Elkin
Aiming to extend the reach of TV media buying and facilitate cross-channel campaigns, YuMe and Mediaocean are partnering to offer marketers the ability to … Read the whole story
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by Tobi Elkin
DataXu and Teads said they're partnering to enable DataXu to purchase new video ad formats from Teads Studio programmatically. The deal means that DataXu's … Read the whole story
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by Philip Rosenstein
Through a deal with international data and analytics group YouGov, Eyeota will add to its roster of data offerings, providing clients with a wide … Read the whole story
by Gavin O'Malley
Despite recent cleanup efforts, Twitter remains synonymous with bullying, personal attacks and other questionable behavior. To combat the problem, the social giant continues to … Read the whole story
by Erik Sass
On Monday (7/10), Geico uploaded a video to its official YouTube channel providing a behind the scenes look at the insurance company's "Running of … Read the whole story