The Interactive Advertising Bureau has tapped antitrust lawyer Michael Hahn to serve as general counsel. Read the whole story

After years of trying out targeting, marketers have now realized it takes much more than a large mass of data to make the right … Read the whole story

The problem is the astonishingly misaligned incentives between big advertisers and the media buying agencies they employ. Read the whole story

Pinterest on Thursday named Jon Alferness as its new head of ad products and Meredith Guerriero as head of partnerships in the East Region. Read the whole story

A company that works with Verizon exposed records of millions of customers by storing their data on an unprotected server. Read the whole story

Kantar Media, a WPP Group company, announced Thursday it will make programmatic advertising spend and occurrence data available to advertisers through its platforms. The … Read the whole story

TV ads are about to undergo a huge shift in how they are bought and sold. This change isn't just about the big announcements … Read the whole story

The fine was slapped on Alphabet after EU antitrust regulators ruled the company had abused its authority by promoting its shopping comparison service on … Read the whole story

Broadcasters and content owners can no longer reach their audiences solely through traditional channels. They need OTT offerings that enable viewers to access their … Read the whole story