RTBlog
by Philip Rosenstein, Staff Writer
Beyond the way fake sites and fake clicks can take advantage of unsophisticated marketers in the overcrowded programmatic market, another industry has entered the fray: financial markets. Read the whole story
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by Wendy Davis
AT&T's proposed $85 billion merger with Time Warner could enable the company to "utterly dominate" the video distribution market, a coalition of advocacy groups … Read the whole story
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by Wendy Davis
YouTube's new ad policies, aimed at making the service safe for brands, resulted in a massive revenue drop for the popular video channel Zombie … Read the whole story
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by Tobi Elkin
As director of programmatic advertising for The New York Times, Sara Badler is looking to partner with clients to offer them them transparency on … Read the whole story
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by Larissa Faw
That's according to Zenith Media which predicts that mobile will account for 72% of online viewing by 2019. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Although they struggle to keep up with new tech, marketers repeatedly test campaigns to find the media returning the highest profit on investments. When … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Millennials make up a greater share of Netflix's audience in the U.K. than U.S. Will they keep paying once they're the ones who have … Read the whole story
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by Gavin O'Malley
From video to pictures to deep thoughts, Facebook needs people to keep posting original media. Unlike reposted news stories, it's consumer content that engrosses … Read the whole story
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by Laurie Sullivan
Amazon Prime Day demonstrated that voice commerce will become common place if the marketplace gets its way. The Echo Dot and the Amazon Echo … Read the whole story
by Erik Sass
Kayak made a rare appearance on the leaderboard, earning the #9 spot with a 2,358% increase in digital engagements. The travel site's YouTube video … Read the whole story