Social Media Insider
Jake Paul is a Disney star, as well as an influencer, with 8.5 million followers across YouTube, Instagram and the like. Paul is now persona non grata in his West … Read the whole story
The consolidating ad-tech market just became more consolidated. As announced on Tuesday, Sizmek Inc., the data activation platform, has entered into a definitive acquisition … Read the whole story
Six marketers can proceed with claims against Facebook over allegations that it inflated video metrics, a judge ruled. Read the whole story
FTC Acting Chairwoman Maureen Ohlhausen is throwing her support behind a plan to reverse the current net neutrality rules. Read the whole story
The news of Sizmek's agreement to buy Rocket Fuel at a $145 million valuation is more evidence of how overcrowded the ad-tech market has … Read the whole story
Visitors to the Web site can find the video-capturing eyewear selling for $129.99 in black, red and light blue. Spectacles can record 10-second video … Read the whole story
Madison Logic, a provider of account-based marketing, on Tuesday said it named Thomas Harrison, former chairman emeritus of Diversified Agency Services, to its board … Read the whole story
Google on Wednesday began rolling out a news feed that personalizes a stream of articles, videos and other content in its search app for … Read the whole story
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Google Shopping and the PLA format accounted for 51% of Google UK search ad clicks among retailers in the quarter, up from 40% a … Read the whole story
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Mac Delaney, head of programmatic at Merkle, recently completed his "tour of duty" -- from January to April -- in Los Angeles, creating an … Read the whole story
- COMMENTARY
With virtual reality bringing new dimensions to users' screens, marketing is no longer about showing your customers a product or idea. It's about immersing … Read the whole story
On Monday (7/17), Louis Vuitton uploaded an image to its official Instagram page promoting the new Louis Vuitton Tambour Horizon Connected Watch. The image … Read the whole story
