The Interactive Advertising Bureau on Thursday released the final version of the IAB Standard Ad Unit Portfolio after a draft was released for public … Read the whole story

Microsoft credited innovation across its cloud platforms with driving strong quarterly results. Excluding traffic acquisition costs, search ad revenue was up 10% during the … Read the whole story

Year-over-year, Twitter is now taking action on 10 times the number of abusive accounts every day, according to Ed Ho, general manager of consumer … Read the whole story

Nielsen wants to make it easier for media buyers looking to buy video-on-demand advertising with its Media Impact, a new tool that can estimate … Read the whole story

Capitol Records and the online platform Vimeo this week renewed a longstanding battle over music recorded before 1972 -- including tracks by Beatles, Elvis … Read the whole story

Today's pay-to-play influencer model can't sustain itself, said Brian Salzman, founder-CEO, RQ. Brands must work with people who are passionate about their products. Authenticity, … Read the whole story

At least 90% of mobile video is consumed in-app, making viewability, attribution, and measurement hot topics for in-app video. Arun Pattabhiraman, global head of … Read the whole story

U.S. retail firms lead the world when it comes to cyber security and email encryption. Only 19% suffered a breach last year, compared with … Read the whole story

The immortalists believe we can and should live forever -- that death is a technical problem, and that it therefore has a technical solution. … Read the whole story